# Light-Hearted Bluffs Live Poker Campaign By Ayman | Published 2008-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/live-poker-bluff References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/05/become-king-of-bluff.html) This **Live Poker** campaign has got to be the [funniest ad](https://www.trendhunter.com/trends/axe-campaign) I have seen for a long while. With a tag line of, "Become the king of bluff", the [print ads](https://www.trendhunter.com/trends/3d-billboards) show you three scenarios with a guy pulling off a the ultimate bluff. How good is the bluff? A robber convincing the police to arrest the old lady who's house he is vandalising, a black man with a big afro blending right in a KKK meeting, and my favorite an ugly man in a red dress with a slit (nice legs, dude) taking the 1st prize at a Miss of The Year beauty pageant. I love it. It's light-hearted, fun and if that guy won the pageant, he IS the king of bluff! The campaign was created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas), Paris, with creative directors Alexandre Hervé & Sylvain Thirache, artistic director Benjamin Marchal and with photography by David Stewart, retouching by B'pong. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Live Poker Advertising:** Creating humorous and lighthearted advertisements for Live Poker to increase participation and remove misconceptions about the game - **Creative Bluffing Strategies:** Developing unique and imaginative bluffing techniques that stand out from traditional and predictable methods in Live Poker tournaments - **Inclusive Marketing Campaigns:** Designing advertising campaigns that empowers individuals from different sexes, races, and identities to create a safe and welcoming environment within the Live Poker industry ### Who This Affects Most - **Gaming Industry:** Integrating unique and interactive promotional campaigns, such as themed events and fundraisers, to increase player activity and involvement in Live Poker markets. - **Advertising Industry:** Developing creative and unconventional advertising campaigns to attract new interest and expand the consumer base of Live Poker audiences. - **Photography Industry:** Providing a range of creative photography options for businesses to promote their brand, including humorous and unconventional photo shoots to make their Live Poker campaign more engaging. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)