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# Live Pizza-Making Series
CAULIPOWER & CHILL. is a Weekly 15-Minute Pizza-Making Series

By Laura McQuarrie | Published 2020-04-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/live-pizza-making
References: [prnewswire](https://www.prnewswire.com/news-releases/caulipower-launches-caulipower--chill-celebrity-pizza-party-social-series-301048744.html) & [eatcaulipower](https://eatcaulipower.com/)

At a time when people are not only eating more pizza and other comfort foods but also making more food at home, [CAULIPOWER](https://www.trendhunter.com/trends/frozen-dill-pickle-pizza) is introducing a new live pizza-making series on social media called CAULIPOWER & CHILL. The weekly 15-minute content series for Instagram Live kicks off on May 1st and continues until National Pizza Day.

By tuning into CAULIPOWER & CHILL, viewers will learn how they can take CAULIPOWER's [frozen pizzas](https://www.trendhunter.com/trends/pizzaexpress-specials) and customize them to make even more delicious meals at home. Each episode of the pizza-making series is set to be hosted by a celebrity—the launch episode will be hosted by Andi Dorfman, who will be sharing a coupon for a free CAULIPOWER pizza with viewers and supporting [Food Bank](https://www.trendhunter.com/trends/okja-and-glasshouse-salon) for NYC with the help of the brand.

Image Credit: CAULIPOWER

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 61% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Increased Home Cooking:** The trend of people making more food at home presents opportunities for innovative meal customization products and services.
- **Live Social Media Series:** The rise of live social media series provides a platform for brands to engage with their audience and provide interactive content.
- **Celebrity Collaborations:** Collaborating with celebrities in content series can help brands generate buzz and reach new audiences.

### Who This Affects Most

- **Frozen Food:** The frozen food industry can capitalize on the trend of increased home cooking by offering convenient and customizable meal options.
- **Social Media:** Social media platforms can benefit from the rise of live series by creating features and tools that enhance the viewer experience.
- **Food Banks:** Food banks can leverage collaborations with brands and influencers to raise awareness and support for their cause.

## Related on Trend Hunter

- [Frozen Dill Pickle Pizzas](https://www.trendhunter.com/trends/frozen-dill-pickle-pizza.md)
- [Portioned Cauliflower Pizza Products](https://www.trendhunter.com/trends/singleserve-pizzas.md)
- [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md)
- [Cauliflower-Based Food Expansions](https://www.trendhunter.com/trends/caulipower-1.md)
- [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md)
- [Personalized Pizza Challenges](https://www.trendhunter.com/trends/foryoupizza-challenge.md)
- [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md)
- [Pizza-Inspired Macaroni Meals](https://www.trendhunter.com/trends/baked-mac-n-cheese.md)
- [Celebratory Artisanal Pizzas](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month.md)
