# In-Restaurant Café Concepts The Live Más Café Serves Craveable Specialty Drinks By Laura McQuarrie | Published 2025-09-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/live-mas-cafe References: [vegnews](https://vegnews.com/taco-bell-cafe-wicked-takis-holiday-oatly)  The first Live Más Café officially opened its doors in December 2024 in Las Vegas, and Taco Bell has announced plans to bring the café located inside its restaurants to 28 stores by the end of 2025. “What differentiates Live Más Café from other beverage concepts is the elevated experience paired with the innovative spirit of Taco Bell,” said Kathryn Chen, Taco Bell Marketing Director and Live Más Café Concept Lead, in a statement, “You can satisfy two cravings at once by getting a specialty beverage and food under the same roof.” Some of the in-demand beverages that can be savored at Live Más Café include the tropically flavored Pineapple Lime Rockstar Energy Refresca (prepared with lion’s mane, B vitamins, guarana and taurine) and the Strawberry Passionfruit Limonada. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 71% | Activity: 76% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **In-restaurant Beverage Experiences:** Integrating specialty beverage experiences within restaurant environments signals a shift towards multi-sensory dining. - **Hybrid Convenience Models:** Combining dining and café services under one roof offers consumers dual-purpose visits, enhancing convenience and satisfaction. - **Functional Drink Innovation:** The inclusion of ingredients like lion's mane and B vitamins in beverages reflects the growing consumer interest in functional and health-oriented drinks. ### Who This Affects Most - **Fast Casual Dining:** The evolution of fast casual dining to incorporate café-style offerings provides a platform for innovation in customer experience and menu diversification. - **Beverage and Café Industry:** The trend towards in-restaurant cafés opens new avenues for beverage brands to partner with food chains to expand their market reach. - **Health and Wellness Sector:** The rise of functional drinks within dining settings showcases the merging of health and wellness trends with mainstream food and beverage offerings. ## Related on Trend Hunter - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Craveable Cold Brew Beverages](https://www.trendhunter.com/trends/taco-bell-cold-brew.md) - [Chocolatey Mexican QSR Drinks](https://www.trendhunter.com/trends/taco-bell-cream-chiller.md) - [Mexican-Inspired QSR Coffees](https://www.trendhunter.com/trends/taco-bell-iced-coffee.md) - [Fruit-Infused Green Teas](https://www.trendhunter.com/trends/agua-refrescas.md) - [Frozen QSR-Backed Chillers](https://www.trendhunter.com/trends/murrays-che.md) - [Refreshing Energy Drink Beverages](https://www.trendhunter.com/trends/energy-refresca.md) - [QSR-Backed Dirty Sodas](https://www.trendhunter.com/trends/baja-dream-freezes.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md)