# Female Empowerment Outerwear Ads Canada Goose Honors Female Empowerment with New FW23 Campaign By Grace Mahas | Published 2023-09-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/live-in-the-open References: [canadagoose](http://www.canadagoose.com/?Sdgadsgadsga) [Canada Goose](https://www.trendhunter.com/trends/nba-allstar-collection-1), the renowned luxury outerwear brand, has launched its global Fall/Winter 2023 campaign, "Live in the Open," celebrating [female empowerment and individuality](https://www.trendhunter.com/trends/on-your-own-time). Captured by the legendary photographer Annie Leibovitz, the campaign is set against the raw beauty of New Mexico and features trailblazers from diverse fields: BAFTA-winning cinematographer Sophie Darlington, celebrated actress and writer Sheila Atim, and [Olympic ice hockey player Kimberly Newell](https://www.trendhunter.com/trends/coach-x-wnba-campaign). The campaign draws inspiration from 1961, a significant year in golf history when the PGA of America removed its Caucasian-only clause. The imagery showcases the brand's latest collection, which is influenced by the natural hues of New Mexico. This collection, which includes outerwear, knitwear, and accessories, offers a blend of style and functionality, with pieces designed for modern aesthetics while ensuring optimal performance. The collection will be available from September 14, 2023, in select stores globally, online, and through select wholesale partners. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 80% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment in Advertising:** Canada Goose's FW23 campaign celebrates female empowerment and individuality through its outerwear ads. - **Trailblazers in Diverse Fields:** The campaign showcases trailblazers from diverse fields, including cinematography, acting, and ice hockey, in an effort to inspire and empower. - **Blend of Style and Functionality:** The latest collection from Canada Goose offers a blend of style and functionality, with pieces designed for modern aesthetics while ensuring optimal performance. ### Where This Applies - **Luxury Outerwear:** Canada Goose's FW23 campaign highlights its luxury outerwear collection, featuring pieces influenced by the natural hues of New Mexico. - **Fashion Retail:** The new collection will be available from September 14, 2023, in select stores globally, online, and through select wholesale partners. - **Photography:** The legendary photographer Annie Leibovitz captured the campaign, showcasing her talent and influence in the field of photography. ## Related on Trend Hunter - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [90's Streetwear Luxury Outerwear](https://www.trendhunter.com/trends/canada-goose-x-pyer-moss.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Dragon-Inspired Luxury Coats](https://www.trendhunter.com/trends/dragoninspired-luxury-coats.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)