# Shoppable Denim Videos The Live in Levi's Project Lets You Shop for Real People's Denim Looks By Laura McQuarrie | Published 2014-08-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/live-in-levis References: [psfk](http://www.psfk.com/2014/08/levis-interactive-shoppable-film.html) & [us.levi](http://us.levi.com/shop/index.jsp?categoryId=24365806) The Live in [Levi's Project](https://www.trendhunter.com/trends/number-that-changed-everything) is a video platform that shows off the many ways people around the world wear their denim. The initiative was inspired by the fact that "Nearly everyone in the modern world owns, or has owned, a pair of [Levi’s](https://www.trendhunter.com/trends/nextgen-indigo) jeans," according to Stephen Clements, the executive creative director at AKQA, the agency responsible for putting the campaign together. As well as showing off real street style, each of the videos is shoppable, with a point in each video where shoppers can eb directed where to buy the [denim looks](https://www.trendhunter.com/trends/501-curve) with a single click. To make the experience even more personal, each of the individuals is featured in a profile video so that viewers can get to know them better. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Shoppable Video Content:** The Live in Levi's Project showcases the trend of creating shoppable video content, which can provide new revenue streams for brands. - **Personalized Marketing:** The initiative's combination of user-generated content and personal profiles reflects the trend of personalized marketing that can strengthen customer engagement. - **Street Style Inspiration:** The Live in Levi's Project taps into the trend of using street style as a source of fashion inspiration, which can help brands better understand and connect with their target audience. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can adopt the use of shoppable video content to provide customers with a more engaging and interactive shopping experience. - **Advertising and Marketing:** The advertising and marketing industry can leverage personalized marketing to create more targeted and effective campaigns for brands. - **Content Creation and Curation:** The Live in Levi's Project exemplifies the significance of user-generated content and its potential in driving engagement for brands in the content creation and curation industry. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)