# Charitable LGBTQ Makeup Collections Morphe's Live in Color Collection Marks Pride Month By Katherine Pendrill | Published 2019-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/live-in-color References: [bustle](https://www.bustle.com/p/morphes-live-in-color-pride-collection-donates-100-of-profits-to-lgbtq-suicide-prevention-17943250) & [facebook](https://www.facebook.com/pg/MorpheBrushesCosmetics/photos/?ref=page_internal) This June, Morphe is celebrating Pride Month with a special Live in Color Collection. Not only is the new collection perfect for creating [colorful Pride looks](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga), but 100 percent of the proceeds from the new collection go right back to the [LGBTQ](https://www.trendhunter.com/trends/limitededition-pride-collection) community. Morphe's Live In Color Collection is a two product lineup that consists of a colorful eyeshadow palette and a seven-piece brush set. The new eyeshadow palette features bright, highly pigmented hues as Morphe wants to encourage customers to live boldly. As the brand wrote on [Instagram](https://www.trendhunter.com/trends/it-gets-better-project), "We are bringing you the PRIDE Live in Color Collection to celebrate all the bold, brave, LGBTQ+ babes & allies who inspire all of us to let our true colors shine." For the new collection, Morphe also teamed up with the Trevor Project, which operates the largest 24/7 suicide and crisis intervention organization for LGBTQ youth. All of the proceeds from the Live in Color Collection will go the Trevor Project and its work with the LGBTQ community. Image Credit: *Morphe.* ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **LGBTQ Support Collections:** Companies are creating collections that support the LGBTQ community through charitable donations. - **Charitable Makeup Products:** Makeup companies are creating products with a portion of profits donated to charitable causes. - **Celebration-inspired Makeup:** Makeup collections are being designed around special events to inspire bold and playful looks. ### Sectors Adopting This - **Makeup Industry:** Makeup companies have an opportunity to create collections that support charitable causes and celebrate special events. - **Charitable Organizations:** Charitable organizations focused on the LGBTQ community can partner with makeup companies for mutually-beneficial campaigns. - **Event Planning Industry:** Event planners can incorporate celebration-inspired makeup into their services for customers looking to create bold and playful looks. ## Related on Trend Hunter - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)