# Bus Shelter Light Switches The Live Green Toronto Ad is One You Can Turn Off By Katherinev123 | Published 2009-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/live-green-toronto References: [copyranter.blogspot](http://copyranter.blogspot.com/2009/11/if-only-all-ads-had-light-switch.html) & [toronto](http://www.toronto.ca/livegreen/) The Toronto government has created an ad for the city's [bus shelters](https://www.trendhunter.com/trends/cooling-bus-shelter) in an attempt to make a statement about energy consumption and promote the city's resource on environmentally-friendly living, Live Green Toronto. These Live Green Toronto advertisements designed by Agency59 feature a gigantic [working light switch](https://www.trendhunter.com/trends/decaf-billboard) that will turn a light on in the advertisement on or off. Live Green Toronto hopes to make people recognize the importance about using electricity wisely by asking passerbys to turn the light off if they see it is on. As the Copyranter blog puts it, it inevitably ofers the irony of "wasting electricity to do [Green advertising](https://www.trendhunter.com/trends/love-local)." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Energy Consumption Awareness:** Disruptive innovation opportunity: Develop interactive advertisements that promote awareness and responsible use of energy. - **Environmental Advertising:** Disruptive innovation opportunity: Create innovative ways to deliver eco-friendly messages through advertising mediums. - **Interactive Public Spaces:** Disruptive innovation opportunity: Design interactive elements in public spaces to engage and educate the public about sustainability. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Integrate technology and interactivity into traditional advertising methods. - **Energy Conservation:** Disruptive innovation opportunity: Develop new products and services that incentivize and educate people about energy conservation. - **Urban Planning:** Disruptive innovation opportunity: Incorporate interactive and educational elements into urban spaces to promote sustainability. ## Related on Trend Hunter - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Mental Health Lamp Installations](https://www.trendhunter.com/trends/axa-health.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)