# Live Social Media Fundraisers Instagram's Live Fundraisers Help to Support Registered Nonprofits By Laura McQuarrie | Published 2020-04-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/live-fundraiser References: [engadget](https://www.engadget.com/instagram-live-fundraisers-140042841.html) & [about.instagram](https://about.instagram.com/blog/announcements/introducing-live-donations-to-help-support-causes-you-care-about/) [Instagram](https://www.trendhunter.com/trends/instagram) recently launched a new way for nonprofits to collect donations from followers in real-time with a new [live fundraiser feature](https://www.trendhunter.com/trends/tiltify-personal). Increasingly, users on the social media platform are turning to live streaming to connect with others in real-time and Instagram is making it easier for registered nonprofits to collect contributions or even work towards raising a certain amount of money. As well as introducing Live Donations, Instagram introduced an [I Donated sticker](https://www.trendhunter.com/trends/instagram-comment-sticker-generator) that's available for a limited amount of time after donating to a nonprofit fundraiser on either Instagram Live or in Stories. This feature, introduced to support global relief efforts, has the potential to be applied to other individuals and businesses in a time of need. Image Credit: Instagram ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Live Fundraisers on Instagram:** Creating opportunities for registered nonprofits to collect real-time donations and connect with followers through live streaming on Instagram. - **Social Media Fundraising:** Harnessing the power of social media platforms to facilitate fundraising efforts for nonprofits and other individuals or businesses in need. - **Real-time Donation Stickers:** Integrating donation stickers into live streaming platforms, allowing users to visually represent their contributions and support for various causes. ### Where This Applies - **Nonprofit:** Leveraging live fundraising features on Instagram to effectively raise funds and engage with supporters for registered nonprofit organizations. - **Social Media:** Exploring the potential for live fundraising features on social media platforms to support various fundraising initiatives and boost engagement with users. - **E-commerce:** Implementing real-time donation options and stickers on e-commerce platforms to support charitable causes and encourage customer involvement in fundraising efforts. ## Related on Trend Hunter - [Instagram NFT Features](https://www.trendhunter.com/trends/instagram.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md) - [Pay-in-Chat Instagram Updates](https://www.trendhunter.com/trends/payments-in-chat.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Social Media Creator Hubs](https://www.trendhunter.com/trends/creator-labs.md) - [Creator-Focused Messaging Features](https://www.trendhunter.com/trends/instagram-4.md)