# Shoppable Live Fashion Shows Livestyle by Klarna Engages and Inspires Viewers By Laura McQuarrie | Published 2020-11-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/live-fashion-show References: [news.cision](https://news.cision.com/bambuser/r/klarna-launches-livestyle--a-live-fashion-show-powered-by-bambuser-s-live-video-shopping) & [klarna](https://www.klarna.com/) Around the world, live fashion show experiences that used to be held in person are being replaced with a variety of digital experiences and financial technology company [Klarna](https://www.trendhunter.com/trends/klarna-1) is introducing Livestyle as a new way for people to shop from their phones. Directly within the Klarna app, Livestyle shares a live fashion show experience powered by [Bambuser’s](https://www.trendhunter.com/trends/asos-stylist) proprietary Live Video Shopping technology. While many live shopping events are focused on sales and promotions, Livestyle is about inspiring and engaging viewers with new episodes weekly featuring guests and fashion experts. As Emilia de Poret, Fashion Director at Klarna says, “Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything." Image Credit: Klarna ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 89% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Digital Fashion Experiences:** The shift toward digital fashion experiences provides an opportunity for innovative companies to create interactive and immersive shopping experiences. - **Live Video Shopping:** The integration of live video shopping technology presents an opportunity for businesses to enhance customer engagement and drive sales through real-time, interactive experiences. - **Inspiring Fashion Content:** The emphasis on inspiring and engaging fashion content opens up opportunities for brands to differentiate themselves by delivering high-quality and entertainment-driven experiences to their customers. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage digital fashion experiences and live video shopping to create innovative ways for customers to browse, interact, and purchase their products. - **Technology:** Technology companies can capitalize on the demand for live video shopping technology by providing solutions that enable seamless and engaging digital shopping experiences. - **Media and Entertainment:** The intersection of fashion and media presents an opportunity for media and entertainment companies to collaborate with fashion brands and create compelling and inspiring fashion content for their audience. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Curated Live Fashion Resale](https://www.trendhunter.com/trends/posh-party-live.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Shop Anywhere Super Apps](https://www.trendhunter.com/trends/klarna1.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)