# In-Mall VR Theme Parks Landmark Entertainment is Releasing Its 'LIVE Centers' Across China By Joey Haar | Published 2017-01-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/live-centers References: [blooloop](http://blooloop.com/how-theme-parks-can-leverage-vr-to-solve-capacity-issues/) & [landmarkusa](http://www.landmarkusa.com/single-post/2015/07/21/Worlds-First-Virtual-Reality-Theme-Park-Coming-to-China-by-2018) Landmark Entertainment, an American technological entertainment and experience company, has announced that it plans to release virtual reality theme parks called 'LIVE Centers.' These virtual parks, which will combine virtual and augmented reality into a new type of "mixed reality," are slated to open in malls across China by 2018. What separates the LIVE Centers from other virtual reality experiences is that most VR experiences offer one concept -- say, a trip on a rocket ship or a deep sea dive -- whereas the LIVE Centers aim to provide a holistic experience. Using VR technology, the LIVE Centers will offer an entire interior theme park in virtual space, including a zoo, an aquarium, a digital art gallery, and more. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **In-mall VR Theme Parks:** Opportunities for companies to create immersive VR experiences that combine virtual and augmented reality into a new type of mixed reality. - **Virtual Theme Parks:** The rise of virtual reality theme parks offers the potential for innovative attractions and experiences beyond what can be achieved in physical locations. - **Holistic VR Experiences:** Potential to offer a complete theme park experience in VR, including traditional attractions and digital exhibits. ### Who This Affects Most - **Entertainment:** Advancements in VR technology present opportunities for the entertainment industry to create new innovative entertainment experiences. - **Retail:** In-mall VR theme parks offer an innovative way to attract foot traffic to malls, providing a new way for retailers to engage with customers. - **Tourism:** Virtual theme parks offer the potential to bring immersive cultural experiences and destinations to people who may not be able to travel to them in person. ## Related on Trend Hunter - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Virtual Community-Building Platforms](https://www.trendhunter.com/trends/inno-world.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Entertaining AI-Driven Experiences](https://www.trendhunter.com/trends/lotte-caliverse.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md)