# Call-to-Action Celeb Campaigns The ‘Truth or Dare Live Below the Line' Video Challenge By Erin Kirkpatrick | Published 2012-05-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/live-below-the-line-campaign References: [good.is](http://www.good.is/post/more-than-a-billion-people-live-on-1-50-a-day-could-you/) & [livebelowtheline](https://www.livebelowtheline.com/us-how-to-be-awesome/) The Global Poverty Project ‘Live Below the Line’ Campaign is [fundraising to fight extreme poverty](https://www.trendhunter.com/trends/pie-society). This campaign, which runs from May 7, 2012 to May 11, 2012, challenges our daily spending habits and asks individuals to live on $1.50 worth of food a day. Take a look at your spending habits, do you think you could live on $1.50/day? For the 1.4 billion people -- over 4 times the US population -- who live in extreme poverty, this is their daily reality. This campaign is not solely based in the US but also in the UK, Australia and New Zealand and represents a global campaign to challenge poverty. The hope of ‘Live Below the Line’ is to allow individuals to understand and experience of the challenges faced by a large portion of the population who live below the poverty line. An all-star cast, including Malin Akerman, Hugh Jackman, Nick Lachey, Josh Groban and Kevin Connolly, is promoting and advocating for this great cause and campaign. Among the [celebrity participants](https://www.trendhunter.com/trends/call-of-the-mustaches), there are also [millions of supporters worldwide](https://www.trendhunter.com/trends/public-support) have all pledged to live on $1.50 per day. The campaign’s site is loaded with recipes, video testimonials of other participants, diary entries tracking their budgeting progress and campaign events. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Extreme Poverty Awareness:** Disruptive innovation opportunity: Developing innovative solutions and technologies to tackle extreme poverty and raise awareness about the issue. - **Live Below the Line Challenge:** Disruptive innovation opportunity: Creating products and services that help individuals experience and understand the challenges of living below the poverty line. - **Celebrity Social Campaigns:** Disruptive innovation opportunity: Leveraging the influence of celebrities to drive social campaigns and raise funds for important causes. ### Where This Applies - **Non-profit Organizations:** Disruptive innovation opportunity: Implementing new strategies and technologies to maximize the impact of non-profit organizations in tackling poverty and promoting social causes. - **Tech and Social Innovation:** Disruptive innovation opportunity: Developing technological and social innovations that can address issues related to poverty, education, and healthcare in underserved communities. - **Celebrity Endorsement:** Disruptive innovation opportunity: Creating new models and platforms that connect celebrities with social causes to amplify their impact and reach. ## Related on Trend Hunter - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Social Good Pastry Campaigns](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry.md) - [Unconventional Changemakers Campaigns](https://www.trendhunter.com/trends/daring-moves.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Collaborative Nonprofit Group Campaigns](https://www.trendhunter.com/trends/little-labels-big-impact-campaign.md)