# People as Toys Live Action Ad at Target in Australia By Nisara | Published 2007-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/live-action-ad-at-target-in-australia References: [spluch.blogspot](http://spluch.blogspot.com/2007/06/live-action-ad-at-australias-biggest.html) This creative advertisement was created by Target Mall in Australia. To promote the nation's biggest toy sale, Target launched a live action ad campaign. To lure customers, some actors were hired and dressed in costumes. The interesting thing is the actors were attatched with oversized hands which made them look like big toys and they showed some interesting actions. This campaign drew lots of children's attention also some adults. **Implications** - It was definitely a successful publicity stunt, and may have been even more effective than televised commercials. It was a unique performance that audiences and customers will remember for a long time to come. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 53% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Live Action Advertising:** Using live actors in creative and engaging advertisements can capture audience attention in unique ways. - **Costumed Promotions:** Dressing actors in costumes can create a memorable and immersive experience for customers, attracting both children and adults. - **Interactive Marketing:** Creating interactive campaigns with actors performing interesting actions can generate excitement and increase brand engagement. ### Sectors Adopting This - **Retail:** Retailers can utilize live action ads and costumed promotions to enhance their toy sales and attract more customers. - **Advertising:** The advertising industry can explore the use of live action ads and interactive marketing to create innovative and attention-grabbing campaigns. - **Entertainment:** Using live actors and interactive elements in advertising can provide new opportunities for entertainment companies to engage with their audience. ## Related on Trend Hunter - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)