# Cottaging Celebrity Editorials Liv Tyler Emphasis Girl Power in the July Issue of Violet Grey By Vasiliki Marapas | Published 2014-07-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/liv-tyler References: [refinery29](http://www.refinery29.com/2014/07/70804/liv-tyler-violet-grey) & [violetgrey](http://www.violetgrey.com/violet-files/cover-story/liv-tyler) Liv Tyler dons a 'Hillary for President' tee and discusses her adamant support for [women in the July issue](https://www.trendhunter.com/trends/contemporary-femininity) of Violet Grey. The down-to-earth actress explains to the digital magazine, "It's a competitive world, I guess, but all we can do is feel our best. I'm not a competitive person. I love women, I'm intrigued by them. I think they're fascinating and complex." Well said, sister! Ever since her appearance in [Empire Records](https://www.trendhunter.com/trends/on-your-own-time), Tyler has captivated fans with her effortless charm and sensual energy; this spread is no exception. Tyler relaxes by the lakeside, sporting her signature tousled locks and electrifying grin. Tyler's friend and makeup artist Genevieve Herr applied an [intense, vibrant cat eye](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) and a royal blue manicure, which Tyler somehow manages to make look cottage-appropriate. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 51% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Female Empowerment:** Liv Tyler's support for women in the July issue of Violet Grey highlights the growing trend towards emphasizing female empowerment in popular culture. - **Celebrity-endorsed Political Activism:** Liv Tyler's 'Hillary for President' tee showcases a rising trend of celebrities using their platform to endorse political activism. - **Effortless Glamour:** Liv Tyler's signature tousled locks and natural makeup look in the Violet Grey editorial highlights a growing trend of effortless glamour in the beauty industry. ### Who This Affects Most - **Women's Fashion:** Liv Tyler's 'Hillary for President' tee and discussion of female empowerment in Violet Grey presents opportunities for fashion brands to highlight women's empowerment through their clothing. - **Political Campaigns:** Celebrities like Liv Tyler using their platform to endorse political activism creates opportunities for businesses involved in political campaigns to leverage this trend. - **Beauty:** Liv Tyler's effortless makeup look in the Violet Grey editorial presents opportunities for beauty brands to highlight natural and effortless glamour in their products. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md)