# Retro Grayscale Editorials The Photoshoot Starring Liu Wen for Numero China is Midtown Chic By Meghan Young | Published 2014-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liu-wen-for-numero-china References: [fashiongonerogue](http://www.fashiongonerogue.com/liu-wen-black-white-txema-yeste-numero-china/) & [numero-magazine](http://www.numero-magazine.com/) There is a retro vibe to the photoshoot starring Liu Wen for Numero China. Appearing in the September 2014 issue of the magazine, the dark-haired beauty is a vision in bold outfits that have a 60s flair about them. Paired with the dramatic eyelashes that recall Twiggy's famous look, it is hard not to think of this particular era when enjoying the editorial. Shot by photographer photographer Txema Yeste, Liu Wen for Numero China was styled by fashion editor Tim Lim. He pulled long overcoats, chic knits and fall boots from the likes of [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Sportmax and [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) for the photoshoot. The fiercely feminine wardrobe is perfectly set in the midtown of New York City. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Disruptive innovation opportunity: Develop a clothing line that combines vintage-inspired designs with modern functionality. - **Nostalgic Beauty:** Disruptive innovation opportunity: Create a beauty brand that offers products and techniques inspired by iconic looks from past eras. - **Midtown Fashion:** Disruptive innovation opportunity: Launch a fashion platform that curates and sells trendy clothing specifically inspired by the midtown style of New York City. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Use sustainable and ethical materials to produce retro-inspired fashion items catering to environmentally conscious consumers. - **Beauty:** Disruptive innovation opportunity: Develop an augmented reality makeup app that allows users to try on virtual retro-inspired looks and purchase the products used. - **E-commerce:** Disruptive innovation opportunity: Build an online marketplace that connects vintage and retro fashion sellers with niche consumer segments seeking unique and curated styles. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)