# Bedroom Denim Ads The Liu Jo Spring 2012 Campaign Stars Supermodel Kate Moss By Meghan Young | Published 2012-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liu-jo-spring-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/kate-moss-liu-jo-spring-2012-campaign-mario-sorrenti/) & [liujo.it](http://www.liujo.it/) The Liu Jo Spring 2012 campaign is soft and relaxed. Shot in multiple settings inside and outside of a house, the ad campaign has a homey feel that gives the clothing a cozy, casual and chic appeal. Nevertheless, there are dressier options showcased as well. Shot by [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Mario Sorrenti, the Liu Jo Spring 2012 campaign stars supermodel Kate Moss. Moss brings her elegant bohemian style to the photo shoot, which perfectly complements the [Italian denim label's](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) aesthetic. From slouchy tops to [form-fitting jeans](https://www.trendhunter.com/trends/90sinspired-denim-campaign), the collection offers a range of feminine pieces that are perfect for the upcoming season. Complete with naturally lush curls and a smokey eye, the looks in the Liu Jo Spring 2012 campaign would work for casual nights out or lounging around the house. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bohemian Style:** Opportunity for businesses to incorporate relaxed and bohemian aesthetics into their fashion campaigns. - **Casual Chic:** Opportunity for businesses to create clothing collections that offer a cozy, casual, and chic appeal. - **Lush Curls:** Opportunity for businesses to explore natural hairstyles and incorporate them into their beauty campaigns. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the bohemian style and casual chic trends to create new collections. - **Beauty:** Beauty brands can promote products that help achieve lush curls and natural hairstyles. - **Advertising:** Advertising agencies can develop campaigns that capture the cozy and relaxed vibes showcased in the Liu Jo Spring 2012 campaign. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)