# Plastic-Free Instant Coffee Brands Little's Coffee New Identity Includes Eco-Friendly Jars By Ell Smith | Published 2019-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/littles-coffee References: [wearelittles](https://www.wearelittles.com/) [Little's Coffee](https://www.trendhunter.com/trends/littles-coffee-toffee-nut) launched a new brand identity, and took this makeover as the perfect opportunity to offer its consumer base something more than a visually pleasing aesthetic, instead, the coffee company opted to become the first [instant coffee brand](https://www.trendhunter.com/trends/kenco-gold-indulgence) in the UK to be plastic-free. These completely recyclable jars are crafted from aluminum and glass, and were developed by the company's founders, Will and Caroline Little. The indulgent flavored coffee's new identity helps to communicate the brand's ethos with a vibrant and youthful label that elicits a sense of elegance and affluence. With its recyclable jars, Little's Coffee appeals to a younger, Millennial demographic who embark in eco-friendly opportunities by supporting plastic-free brands. Some of the flavors include Ginger Bread, Coconut and French Vanilla. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic-free Packaging:** The trend of plastic-free packaging presents an opportunity for coffee brands to appeal to eco-conscious consumers. - **Sustainable Branding:** The trend of sustainable branding allows companies to communicate their commitment to environmental responsibility, attracting consumers who prioritize eco-friendly practices. - **Flavored Instant Coffee:** The trend of flavored instant coffee offers a chance for brands to cater to the evolving taste preferences of consumers seeking unique and indulgent coffee experiences. ### Where This Applies - **Coffee:** The coffee industry can seize the opportunity to differentiate themselves by adopting plastic-free packaging and promoting sustainability. - **Packaging:** The packaging industry can benefit from developing innovative, recyclable materials that help coffee brands become more eco-friendly. - **Food and Beverage:** The food and beverage industry can explore the trend of flavored instant coffee to capitalize on consumer demand for diverse and exciting taste profiles. ## Related on Trend Hunter - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Sweetly Nutty Coffee Ranges](https://www.trendhunter.com/trends/littles-coffee-toffee-nut.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Plant-Based Frothy Coffees](https://www.trendhunter.com/trends/kenco.md)