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# Kid-Sized Travel Agencies
JetBlue's 'Little Tickets' Has Kids Plan and Pay for Family Getaways

By Laura McQuarrie | Published 2017-07-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/little-tickets
References: [adweek](http://www.adweek.com/creativity/jetblue-let-kids-plan-and-pay-for-their-next-family-vacation-in-its-latest-charming-stunt/) & [jetblue](http://www.jetblue.com/littletickets)

To promote its featured family-friendly [JetBlue](https://www.trendhunter.com/trends/jetblue-1) Vacations, JetBlue set up a [tiny travel agency](https://www.trendhunter.com/trends/archers-ai-travel-agency) called '[Little Tickets](https://www.trendhunter.com/trends/little-vip)' and invited kids to do all the planning for a fun getaway.

As part of the stunt, JetBlue invited 10 real kids to the store and gave them the power to plan and pay for a fun-filled family-friendly vacation with Little Tickets. While some kids picked Albany, New York as their must-see destination, others opted for the Barbados for the exciting possibility of going hunting for pirate's treasure.

The small-scale Little Tickets shop featured an entirely kid-sized environment, which was meant to illustrate the control given to kids to treat their families to a special getaway. As JetBlue notes: "Today’s families are busier than ever, and no one knows how hard parents work more than their kids. That’s why we offered vacations at prices kids could afford."

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 30% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Kid-centric Travel Experiences:** Creating travel experiences specifically designed for kids by giving them control and decision-making power.
- **Family-focused Marketing:** Engaging families by involving children in the planning and decision-making process.
- **Affordable Family Vacations:** Offering vacation packages at prices that kids can afford, catering to the needs of busy families.

### Industries Being Reshaped

- **Travel and Tourism:** Creating kid-friendly travel experiences and marketing campaigns that cater to the needs of families.
- **Hospitality:** Designing family-friendly accommodations and services to provide memorable experiences for children.
- **Marketing and Advertising:** Developing innovative marketing strategies that involve children in decision-making processes to engage families.

## Related on Trend Hunter

- [Kid-Designed Travel Itineraries](https://www.trendhunter.com/trends/visit-anaheim.md)
- [Kid-Focused Airline Gifts](https://www.trendhunter.com/trends/little-vip.md)
- [Travel-Optimized Baby Products](https://www.trendhunter.com/trends/stokke.md)
- [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)
- [Family-Focused Resort Promotions](https://www.trendhunter.com/trends/fam-jam.md)
- [Kid-Friendly Aviation Programs](https://www.trendhunter.com/trends/summer-flight-school.md)
- [Long-Haul Flight Toys](https://www.trendhunter.com/trends/my-travel-buddy.md)
- [Children Storytelling Toys](https://www.trendhunter.com/trends/world-traveler-pretend-play.md)
- [Simulated Air Travel Experiences](https://www.trendhunter.com/trends/simulated-air-travel.md)