# Color-Accented Shoe Stores The Little Stories Shop is Whimsical with Color and Arched Doorways By Kalin Ned | Published 2018-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/little-stories-shop References: [dezeen](https://www.dezeen.com/2018/01/28/arched-doorways-bold-hues-appear-throughout-little-stories-shoe-store-valencia-clap-studio-interiors/) & [weareclap](https://weareclap.com/en/) The [Little Stories](https://www.trendhunter.com/trends/little-words-project) shop, a children's shoe store in Valencia, has a simplistic interior with interactive structural components and color schemes. Paired with an outdoor playground and a surrounding red picket fence, the Little Stories shop's interior elements are geared toward a brand identity that is inspired by the carefree nature of children. [Studio Clap's](https://www.trendhunter.com/trends/western-academy) retail design project was based on three distinct main components: "games, simplicity and adaptability." The [overall white ambiance](https://www.trendhunter.com/trends/white-is-good-shop) is playfully interrupted by pops of primary colors. From yellow curtains and blue overhead detailing to product displays and game-enhancing floor paint, "every detail is designed to encourage imagination and play," as studio designer Angela Montagud describes. Through smart retail design, the Little Stories shop creates an immersive indoor playground for kids and a calm retail experience for the accompanying adult. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Whimsical Retail Design:** Opportunity to create playful and interactive retail environments - **Brand Identity Inspired Design:** Opportunity to incorporate brand identity into retail design - **Interactive Structural Components:** Opportunity to add interactive elements to retail space ### Who This Affects Most - **Children's Retail:** Opportunity to enhance children's retail experience with playful design elements - **Fashion Retail:** Opportunity to incorporate brand identity and playful design elements into fashion retail space - **Interior Design:** Opportunity to incorporate interactive design elements into interior design projects ## Related on Trend Hunter - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md)