# Roasted Coffee Mochi Treats Little Moons Iced Latte Coffee Has a Rich Flavor By Michael Hemsworth | Published 2022-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/little-moons-iced-latte-coffee References: [foodbev](https://www.foodbev.com/news/little-moons-expands-range-with-limited-edition-coffee-mochi/) & [littlemoons](https://littlemoons.com)  The [Little Moons](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel) Iced Latte Coffee mochi ice cream is the latest product from the brand arriving as a limited-edition treat just for the summer season. The treat starts off with the brand's signature gelato along with richly [roasted coffee](https://www.trendhunter.com/trends/coffee-roast-mallows) as well as notes of caramel to give it a decidedly sweet yet creamy and complex finish. The product is then encased in rice dough mochi to give it a soft yet chewy texture. Co-Founder Howard Wong commented on the new Little Moons Iced Latte Coffee mochi ice cream saying, "We’re excited to bring another flavour to our ever-expanding portfolio. As Europe’s leading mochi ice cream brand, we’re dedicated to our mission of shaking up the ice cream category with a snackable treat that can be enjoyed throughout the day." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Coffee-flavored Mochi Ice Cream Treats:** Creating unique and flavorful mochi ice cream treats, such as coffee-infused options, to appeal to a wider audience and stand out in the market. - **Limited-edition Seasonal Products:** Offering limited-edition seasonal products to drive consumer excitement and increase sales during specific times of the year. - **Snackable Desserts:** Providing consumers with snackable desserts that can be enjoyed throughout the day for a convenient and indulgent treat. ### Industries Being Reshaped - **Ice Cream:** Innovation opportunities include creating unique flavor combinations of mochi ice cream to attract more customers. - **Food and Beverage:** Identifying consumer trends in flavors and textures to create innovative snackable desserts and other products. - **Retail:** Creating eye-catching and innovative packaging and displays for limited-edition seasonal products to drive sales and increase brand loyalty. ## Related on Trend Hunter - [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md) - [Coffee-Flavored Mochi Desserts](https://www.trendhunter.com/trends/coffee-mochi.md) - [Frozen Cinnamon Bun Mochi](https://www.trendhunter.com/trends/cinnamon-bun-mochi.md) - [Popcorn-Flavored Mochi Treats](https://www.trendhunter.com/trends/popcorn-mochi.md) - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Citrusy Sorbet Mochis](https://www.trendhunter.com/trends/sorbet-mochi.md) - [Celebratory Mochi Cafe Treats](https://www.trendhunter.com/trends/mocchiri-balls.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Cafe-Inspired Cookies](https://www.trendhunter.com/trends/oreo-mocha-caramel-latte.md)