# Velvety Vegan Mochi Treats Little Moons Belgian Chocolate & Hazelnut are Indulgently Formulated By Michael Hemsworth | Published 2021-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/little-moons-belgian-chocolate-hazelnut References: [foodbev](https://www.foodbev.com/news/little-moons-launches-brand-new-vegan-flavour/) & [littlemoons](https://littlemoons.com) The [Little Moons](https://www.trendhunter.com/trends/peanot-caramel-crunch) Belgian Chocolate & Hazelnut mochi ice cream is the latest flavor option from the brand that will provide vegan consumers with a new way to indulge in one of the frozen treats. The product comes as the brand's third addition to its [vegan range](https://www.trendhunter.com/trends/magnum-vegan-collection) and features its signature gelato ice cream in a chocolate flavor along with caramelized chunks of hazelnut throughout. Covered in its signature soft rice dough, the ice cream bites are free from artificial colors, flavorings and preservatives. Co-Founder Howard Wong spoke on the new Little Moons Belgian Chocolate & Hazelnut mochi ice cream saying, "Our goal was to create a rich and indulgent flavour that tastes so good you wouldn’t know it’s vegan, and judging from the reaction we’ve had from everyone who’s tried our brand new Belgian Chocolate & Hazelnut Little Moons we’re confident we’ve cracked it!” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 37% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Mochi Ice Cream:** The trend for vegan mochi ice cream continues to grow, providing opportunities for plant-based frozen treat alternatives. - **Sustainable Packaging:** The trend for sustainable packaging in the food and beverage industry is an opportunity to differentiate and appeal to eco-conscious consumers. - **Artisanal Desserts:** The trend for artisanal desserts, like mochi ice cream, provides opportunities for small-batch producers and unique flavor combinations. ### Sectors Adopting This - **Vegan Food:** The growing demand for vegan food options presents an opportunity for brands to expand their offerings and appeal to a broader customer base. - **Frozen Desserts:** The frozen dessert industry could benefit from the trend for vegan mochi ice cream by providing innovative plant-based options. - **Food Packaging:** The food packaging industry can align with the trend for sustainable packaging by developing eco-friendly alternatives that reduce waste and appeal to consumers. ## Related on Trend Hunter - [Celebratory Vegan Ice Creams](https://www.trendhunter.com/trends/peanot-caramel-crunch.md) - [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md) - [Roasted Coffee Mochi Treats](https://www.trendhunter.com/trends/little-moons-iced-latte-coffee.md) - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Limited-Edition Festive Vegan Chocolates](https://www.trendhunter.com/trends/lindt-hello-soft-creamy-hazelnut.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Frozen Cinnamon Bun Mochi](https://www.trendhunter.com/trends/cinnamon-bun-mochi.md) - [Vegan Ice Cream Bars](https://www.trendhunter.com/trends/magnum-mini.md) - [Plant-Based Ice Cream Bites](https://www.trendhunter.com/trends/over-the-moo-ice-cream-bites.md)