# Dynamic Gen Z Apparel The PrettyLittleThing x Little Mix Collection Features Bold Patterns By Grace Mahas | Published 2019-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/little-mix References: [instagram](https://www.instagram.com/littlemix/) & [prettylittlething](https://www.prettylittlething.com/) Global fashion brand PrettyLittleThing recently teamed up with [pop phenomenon Little Mix](https://www.trendhunter.com/trends/blackpink-and-fragment) -- a group of female artists including Perrie, Leigh-Anne, Jesy, and Jade -- to launch a [collection of party-perfect apparel](https://www.trendhunter.com/trends/brunette-the-label-3). Each piece from the collection was carefully designed in collaboration with the pop group and reflect the members' personal style. The eye-catching line boasts a '90s aesthetic with bold patterns including dynamic snake prints, luxe bottle green and deep cooper sequins, diamante crystal-embellished mesh, and luxe jacquards. The PrettyLittleThing x Little Mix collection boasts carefully curated pieces that are perfect for the holdiay festivities and the range boasts [inclusive sizing](https://www.trendhunter.com/trends/parade-that-lace), with clothing for sizes 4-26 and prices ranging from £12 - £100. Consumers can purchase the collection online. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 96% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Sizing:** Disruptive innovation opportunity: Developing apparel lines that cater to a wide range of body types to meet the demand for inclusive sizing. - **'90s Aesthetic:** Disruptive innovation opportunity: Creating fashion lines that tap into the nostalgia for '90s styles and incorporate bold patterns and prints from that era. - **Celebrity Collaborations:** Disruptive innovation opportunity: Forming partnerships with popular celebrities to co-create fashion collections that resonate with their fans and generate buzz. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introducing online platforms that offer curated collections of apparel, giving consumers access to trendy and celebrity-inspired fashion. - **Fashion Manufacturing:** Disruptive innovation opportunity: Utilizing sustainable and efficient manufacturing processes to produce fashion lines with bold patterns and inclusive sizing at affordable prices. - **E-commerce:** Disruptive innovation opportunity: Creating seamless and user-friendly online shopping experiences for consumers to access and purchase fashion collections from their favorite brands and celebrities. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Elegant Holiday-Ready Apparel](https://www.trendhunter.com/trends/dynamites-2023-holiday-collection.md) - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md)