# Mermaid-Inspired Makeup Brushes Her Universe Launched Little Mermaid Makeup Brushes at Hot Topic By Riley von Niessen | Published 2019-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/little-mermaid-makeup-brush References: [popsugar](https://www.popsugar.com/beauty/Her-Universe-Little-Mermaid-Dinglehopper-Makeup-Brush-Set-45799721) & [hottopic](https://www.hottopic.com/homepage/?CM_MMC=SEM-_-GGL-_-BR-_-1_9999W1_SEM_GGL_BR_c_e_1571295980_58613880639__iv_p_1_g_58613880639_c_295749175431_w_kwd-299708408089_n_g_d_c_v__l__t__r_1t1_x__y__f__o__z__i__j__s__e__h_9061009_ii__vi__&gclid=EAIaIQobChMIjsDdy66-4AIVAQRpCh1UBw0EEAAYASAAEgJxTPD_BwE) Pop culture beauty and fashion brand Her Universe recently launched a [Little Mermaid makeup brush set](https://www.trendhunter.com/trends/wicked-for-good1) to appease the [Disney](https://www.trendhunter.com/trends/the-little-mermaid-1) character's avid fandom, with each one shaped like the luxurious forks the young mermaid attempts to comb her hair with when she first becomes human. A total of four brushes comprise the set, which includes two small eyeshadow brushes, a powder brush, and a lipstick applicator. The synthetic brush hairs are colored a vivid hue of purple to balance out the rhinestone-enhanced handles. In reference to what the Little Mermaid calls the forks, the launch is dubbed the 'Dinglehopper Makeup Brush Set." The set is currently available at Hot Topic for $27, both online and in-store. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Beauty:** There is an opportunity to create more makeup and beauty products inspired by popular characters and franchises to cater to enthusiastic fandoms. - **Character-inspired Makeup Brushes:** Creating makeup brushes in unique shapes inspired by characters from movies and TV shows can tap into the nostalgia and interests of fans. - **Luxurious-themed Makeup Tools:** Designing makeup brushes and applicators with luxurious and visually appealing aesthetics can attract consumers looking for unique and high-quality beauty tools. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can embrace character-inspired makeup products and incorporate them into their brand offerings to target a broader customer base. - **Fashion and Merchandise:** Fashion retailers and merchandisers can collaborate with pop culture brands to create unique and collectible makeup tools that appeal to fans and add value to their product lines. - **Retail and E-commerce:** Retailers and online marketplaces can explore collaborations with pop culture beauty brands to expand their product assortment and cater to niche customer segments. ## Related on Trend Hunter - [Live-Action Mermaid Film Haircare](https://www.trendhunter.com/trends/the-little-mermaid-1.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Film-Resembling Mermaid Dolls](https://www.trendhunter.com/trends/little-mermaid-doll.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Hyper-Feminine Hairbrushes](https://www.trendhunter.com/trends/wet-brush-goody-x-loveshackfancy.md) - [Character-Inspired Beauty Tools](https://www.trendhunter.com/trends/wicked-for-good1.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md)