# Oversized Fashionista Campaigns The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore By Courtney Scharf | Published 2012-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/little-marina-stunt References: [adverblog](http://www.adverblog.com/2012/06/08/how-target-took-over-fashion-week-with-a-25ft-puppet/) & [mothernewyork](http://www.mothernewyork.com/) In order to promote the [Missoni](https://www.trendhunter.com/trends/margherita-maccapani-missoni) x Target collaboration, the team hired Mother New York to make a splash during New York Fashion Week. Not to be ignored, the group created a backstory to a giant puppet who would steal the show at many high-fashion gatherings. They named her '[Little Marina](https://www.trendhunter.com/trends/mini-media)' and placed her all around town, decked out in Missoni. Despite her enormous size, Little Marina was extremely interactive with those around her. With [iPhone](https://www.trendhunter.com/trends/sexual-calendar) in hand, she tweeted, responded to texts and even acted as a Wi-Fi hotspot for those in the area. Offering both a service and an attraction to those around her, she was a well-received lady. Mixing high-tech with chic, this is an absolutely brilliant campaign fit for an epic collaboration. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Marketing:** The "Little Marina" campaign by Missoni x Target shows great potential for enhancing customer experience through interactive marketing. - **Experiential Advertising:** With the use of an oversized puppet, the Missoni x Target group utilizes experiential advertising to capture customer engagement. - **Innovative Fashion Promotion:** Missoni x Target's successful use of large-scale puppetry and technology highlights the potential for creative and highly effective fashion promotions. ### Sectors Adopting This - **Retail:** Retailers can innovate their marketing strategies by incorporating interactive elements like those seen in Missoni x Target's "Little Marina" campaign. - **Fashion:** Fashion brands can leverage innovative and interactive marketing campaigns to enhance customer engagement, similar to that seen in the Missoni x Target campaign. - **Advertising:** Advertising agencies can utilize the principles of interactive retail marketing and experiential advertising to disrupt traditional advertising methods and capture audience attention. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)