# Portable Peanut Butter Packets The Little Buddy's Packets Make It Easy to Take Nut Butter to Go By Katherine Pendrill | Published 2016-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/little-buddys References: [kickstarter](https://www.kickstarter.com/projects/992665241/little-buddys-fresher-better-smaller-peanut-butter?ref=category) & [buddysnutbutters](http://buddysnutbutters.com/) Small-batch peanut butter brand 'Little Buddy's' is now producing [portable pouches](https://www.trendhunter.com/trends/manuka-honeys) that make it easier to enjoy gourmet nut butter on the go. In recent years, a growing number of consumers have begun eating their meals on the go. Now there is a way for consumers to snack on peanut butter no matter where they may be. The Little Buddy's packets come in three of the brand's delicious [peanut butter flavors](https://www.trendhunter.com/trends/peanut-butter-snacks1): Honey Peanut, Chocolate Peanut and Cinnamon Peanut. The nut butters are made with simple, high-quality ingredients that are both healthy and flavorful. What sets the new line apart is the [single-serve packaging](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches) that makes it easier for consumers to enjoy a bit of peanut butter on the go. Perfect for travel, office lunches or even a post-workout snack, the Little Buddy's pouches make it easy and convenient to enjoy peanut butter anytime. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Nut Butter Packets:** The trend of portable and single-serve nut butter packets is growing, with greater convenience and portability disrupting the traditional nut butter market. - **Simple Ingredient Nut Butters:** Consumers are looking for healthier and high-quality, simple ingredient nut butters that provide great flavors and benefits while being convenient for travel and on-the-go. - **Nut Butter Snackification:** The increasing trend of snacking and eating on-the-go is driving demand for innovative ways for consumers to consume nut butters. ### Industries Being Reshaped - **Packaged Food Industry:** The portable and single-serve nut butter packets offer disruptive innovation opportunities for the packaged food industry, offering greater product diversity and convenience for on-the-go consumers. - **Health and Wellness Industry:** The increasing demand for high-quality, simple-ingredient nut butters creates opportunities for the health and wellness industry to offer healthier snacking alternatives and food products. - **Sports and Fitness Industry:** The trend of nut butter as a post-workout snack creates opportunities for sports and fitness companies to incorporate nut butters into their nutrition offerings, especially in portable and easy-to-use packaging. ## Related on Trend Hunter - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Grab-and-Go Peanut Snacks](https://www.trendhunter.com/trends/honey-roast-peanuts.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md) - [Pet-Friendly Peanut Butters](https://www.trendhunter.com/trends/buddy-budder.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Honey-Packed Peanut Butters](https://www.trendhunter.com/trends/goober-honey.md) - [Squeezable Bottled Peanut Butters](https://www.trendhunter.com/trends/whole-earth-drizzler.md) - [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md)