# Boxed Up Press Kits This Little Black Box Contains an Entire Media Press Package By Ady Floyd | Published 2015-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/little-black-box References: [thedieline](http://www.thedieline.com/blog/2015/7/28/relabld) & [kidstudio.it](http://kidstudio.it/) 'kidstudio' has designed a creative press kit package that comes in the form of a little black box. This particular press kit was created for the luxury fashion and design company called RE/LABLD. The little black box is a playful comparison to a little black dress. This press kit is more like an intriguing gift. The audience is immediately presented with an assortment of high-fashion black and white images. The lid of the box is stamped with the name RE/LABLD. When the box is opened, there is an in-depth collection of look books that are sitting upon an engraved USB stick. Incorporating a sense of mystery and technology into this media kit impeccably portrays the RE/LABLD's image. The black box press kit is a unique way to present the media with all of the tools and information require during a [fashion launch](https://www.trendhunter.com/trends/blvck-paris-and-uno). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Creative Press Kits:** Innovative press kits that present the media with a memorable experience during launches. - **Luxury Product Packaging:** Creative and luxurious packaging for high-end fashion, beauty, and design products. - **Incorporating Technology Into Media Kits:** Utilizing tech elements to improve the delivery and impact of media kits. ### Who This Affects Most - **Fashion and Design:** Innovative press kits can disrupt traditional ways of presenting fashion and design products to the media. - **Beauty:** Luxury packaging and creative press kits can elevate the marketing campaigns of high-end beauty products. - **Entertainment:** Incorporating technology into media kits can revolutionize the way entertainment companies promote their products and services. ## Related on Trend Hunter - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Portable Professional Studios](https://www.trendhunter.com/trends/xuutbox.md) - [Butter-Themed Speaker Boxes](https://www.trendhunter.com/trends/soundlink-plus.md) - [Hand-Crafted Wooden Stationary Boxes](https://www.trendhunter.com/trends/onebox.md) - [Portable Fragrance Samplers](https://www.trendhunter.com/trends/balenciaga-discovery-box.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md)