# Pump-Up Plush Toys Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience By Laura McQuarrie | Published 2024-04-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/little-biggies References: [toyworldmag](https://toyworldmag.co.uk/biggies-goes-little-for-new-range-extension/) & [biggies.es](https://biggies.es/)  Toy brands are constantly creating engaging experiences for kids with packaging that transforms unboxing into an adventure as exciting as playtime itself, and [Eolo Toys'](https://www.trendhunter.com/trends/pixel-hugs) [Little Biggies](https://www.trendhunter.com/trends/mama-surprise) provide a unique experience with pump packaging. Little Biggies set themselves apart from Biggies' supersized mega plush toys with a smaller format. The patented packaging concept includes a panel that drops down with a pump that can be pressed to reveal a plush character that grows so big it explodes from its constraints. The [collectible Little Biggies](https://www.trendhunter.com/trends/urupochachan) are available in fun themes like Foodies in the shape of spherical burgers, ice cream cones and avocadoes, as well as Fantasy characters like iridescent blowfish, unicorns and rainbow chicks. While all the plushes sport large, sparkling eyes, each has defining features. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 97% | Activity: 96% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging Experiences:** Innovative toy brands are enhancing unboxing by incorporating interactive elements like pump packaging that transform the reveal process into an engaging experience. - **Collectible Plush Characters:** The rise of collectible plush characters in various themes is reshaping the toy industry by offering unique and engaging options for children. - **Miniature Format Toys:** Toy brands are introducing miniature formats of popular toy lines to provide consumers with a new and compact toy experience. ### Where This Applies - **Toy Manufacturing:** Innovative packaging designs and collectible themes open up opportunities for toy manufacturers to differentiate their products and enhance customer engagement. - **Packaging Industry:** The demand for interactive packaging solutions, such as pump packaging, presents a disruptive innovation opportunity for the packaging industry to create memorable unboxing experiences. - **Collectibles Market:** The growth of collectible plush characters in unique themes creates a new market segment within the collectibles industry, offering potential for growth and diversification. ## Related on Trend Hunter - [Expanding Plush Collectibles](https://www.trendhunter.com/trends/miraball.md) - [Squeezable Bubble Toys](https://www.trendhunter.com/trends/bubiloons.md) - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Water-Activated Pet Toys](https://www.trendhunter.com/trends/blossom-pets.md) - [Bouncy Plush Collectibles](https://www.trendhunter.com/trends/beanie-bouncers.md) - [Witty Plushie Toys](https://www.trendhunter.com/trends/punchkins-are-punny-collectibles.md) - [Emotional Exploration Plushes](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys.md) - [Pop-Out Pet Toys](https://www.trendhunter.com/trends/luki-lab-pets-2-love.md) - [Interactive Pixel Plushies](https://www.trendhunter.com/trends/pixel-hugs.md)