# Regal Kitty Club Commercials The Litter Genie is Designed to Trap Cat Smells In By Jonathon Brown | Published 2013-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/litter-genie References: [adweek](http://www.adweek.com/news-gallery/advertising-branding/adweeks-top-10-commercials-week-feb-8-15-147308) & [littergenie](http://www.littergenie.com/) Several cats softly step around a kitty club in this seductive commercial for [Kitty Genie](https://www.trendhunter.com/trends/litter-box-subscription). Kitty Genie is an easy-to-use [kitty litter system](https://www.trendhunter.com/trends/selfcleaning-litter-boxes) that is designed to keep things clean and simple. Far too often cleaning kitty litter can be a messy process, however, with the help of Kitty Genie this process should become much more manageable and less stinky. The concept of Kitty Genie is basically a waste basket that [traps smells](https://www.trendhunter.com/trends/mova-selfcleaning-litter-box) in so you don't have a waste garbage full of cat poop. While Kitty Genie may help keep things clean, this commercial takes things a step further by presenting it in an utterly luxurious light. The cats are adorned with jewelry as they dance, prance and glance at the camera. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pet Products:** Opportunities for creating pet products that target a luxury market. - **Simplifying Pet Care:** Innovations can simplify the process of caring for pets, creating more time for pet owners to enjoy with their pets. - **Odor-trapping Technology:** Creating new ways to trap and eliminate odors can be a disruptive innovation for industries that deal with waste management. ### Sectors Adopting This - **Pet Care Industry:** Adding luxury pet products that offer an easier solution for pet care can disrupt the pet care industry. - **Waste Management Industry:** Developing new odor-trapping technology for waste management could disrupt the industry by offering better, more effective solutions. - **Advertising Industry:** Creating seductive and luxurious commercials for everyday products can disrupt the advertising industry by changing the way products are perceived and marketed. ## Related on Trend Hunter - [Durable Litter Boxes](https://www.trendhunter.com/trends/litter-genie-platinum-pail.md) - [Intelligent Enclosed Litter Boxes](https://www.trendhunter.com/trends/charmkit-litter-box.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Functional Litter Accessories](https://www.trendhunter.com/trends/litterlocker-1.md) - [Mid-Century Modern Litter Boxes](https://www.trendhunter.com/trends/pawbby-p1-ultra.md) - [Self-Cleaning Cat Litter Boxes](https://www.trendhunter.com/trends/selfcleaning-cat-litter-box.md) - [Fashionable Self-Cleaning Litter Boxes](https://www.trendhunter.com/trends/petlux.md) - [Refined App-Powered Litter Boxes](https://www.trendhunter.com/trends/ktbox-selfcleaning-litter-box.md) - [Comfort-Focused Cat Litters](https://www.trendhunter.com/trends/tidy-care-comfort.md)