# QSR-Themed Premium Jewelry Mcdonald's Netherlands Delivers the Litter and Glamour Collection By Amy Duong | Published 2022-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/litter-and-glamour-collection References: [hypebeast](https://hypebeast.com/2022/8/kuo-yen-fu-game-seasons-la-exhibition)  [McDonald's Netherlands](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) unveils one of its latest projects with the Litter and Glamour collection, showcasing a new perspective on [litter jewelry designs](https://www.trendhunter.com/trends/baked-in-gold). The fast food giant takes customers' leftover waste and turns it into a new collection full of 14-karat jewelry. The Litter and Glamour collection is made up of seven pieces in total and is aptly named as it takes the trash themes, including that of a French fry container, the iconic [Big Mac](https://www.trendhunter.com/trends/mcdonalds-collection) box, or a finished drink by turning it into earrings and rings. The looks of the jewelry resemble the litter, including the pre-crushed look of it, creating a wrinkled and used theme to ultimately work towards the chain's ongoing environmental mission. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Jewelry:** The creation of jewelry from leftover waste materials, like the Litter and Glamour collection, offers an innovative solution for more sustainable practices in the fashion industry. - **Upcycling Fashion:** Taking unusable or unsightly materials and transforming them into stylish and unique pieces, like the Litter and Glamour collection, offers the potential for disruptive innovation in the fashion industry. - **Brand Collaborations:** Partnering with well-known brands, like McDonald's, to create unconventional products, like the Litter and Glamour collection, can provide opportunities for disruptive innovation through unique and unexpected collaborations. ### Where This Applies - **Fashion:** The Litter and Glamour collection showcases a potential innovation opportunity for sustainable and upcycling practices in the fashion industry. - **QSR (quick Service Restaurant):** The implementation of unique and unconventional collaborations, like McDonald's Litter and Glamour collection, can provide an opportunity for brand expansion and recognition within the QSR industry. - **Jewelry:** The Litter and Glamour collection offers a potential innovation opportunity in the jewelry industry by incorporating sustainable materials and unique design elements. ## Related on Trend Hunter - [Fast Food-Inspired Premium Jewelry](https://www.trendhunter.com/trends/ofishial.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [QSR Meal Collectible Charms](https://www.trendhunter.com/trends/collectible-charm.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md)