# African Botanical Teas LithaFlora Makes Health-Conscious Beverages Using African Herbs By Vasiliki Marapas | Published 2014-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lithaflora References: [coolhunting](http://www.coolhunting.com/food-drink/lithaflora-tea-cape-town.php) & [lithaflora](http://lithaflora.com/) Cape Town-based company LithaFlora creates delicious [herbal teas](https://www.trendhunter.com/trends/twinings-refreshers) and cleansing bars created with African herbs. The ingredients, which include everything from honeybush to chamomile, have many different medicinal properties and health benefits. All of the ingredients are [ethically and sustainably collected](https://www.trendhunter.com/trends/traditional-medicinals) from farmers in the Cape Flora Kingdom. The teas are specially formulated to help drinkers ease their troubled minds, battle cold symptoms or even just preemptively [boost their immune system](https://www.trendhunter.com/trends/nutratea-products). Yolanda Methvin, the company's founder, wishes to educate tea drinkers on the benefits of African herbs and botanicals. More importantly, she wants to make a product that will encourage those who use it to become the best version of themselves; someone who stays conscious of what their body needs and nourishes it accordingly. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **African Herbal Teas:** The trend towards using African herbs and botanicals in teas could push beverage companies to explore more natural ingredients and formulations. - **Health-conscious Beverages:** The growing demand for health-conscious beverages could inspire companies to focus on creating products with natural ingredients and health benefits. - **Sustainable Sourcing:** The trend towards ethical and sustainable sourcing could inspire companies to work with local farmers and use environmentally-friendly practices. ### Sectors Adopting This - **Beverage Industry:** The beverage industry could benefit from exploring the use of African herbs and botanicals in their products, as well as creating health-conscious beverages with natural ingredients. - **Natural Products Industry:** The natural products industry could benefit from incorporating ethical and sustainable sourcing practices into their supply chains, and exploring the use of African herbs and botanicals in their products. - **Wellness Industry:** The wellness industry could benefit from the trend towards health-conscious beverages with natural ingredients and health benefits, as well as educating consumers on the benefits of using African herbs and botanicals in their daily routine. ## Related on Trend Hunter - [Refreshing Botanical Teas](https://www.trendhunter.com/trends/juniper-ridges-botanical-teas.md) - [Self-Love Herbal Tea Blends](https://www.trendhunter.com/trends/love-tea.md) - [Herbal Plant Adaptogen Teas](https://www.trendhunter.com/trends/typhoo-herbalistas.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Adaptogenic Cold-Brewed Teas](https://www.trendhunter.com/trends/the-equitea-co.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Anti-Inflammatory Balkan Teas](https://www.trendhunter.com/trends/inner-radiance-tea.md)