# Contorted Carton Designs This Litetronics Packaging Concept Reworks the Basic Box By Amelia Roblin | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/litetronics-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/03/litetronics-light-bulb-packaging.html) & [behance.net](https://www.behance.net/gallery/Litetronics-Packaging/14987305) Lightbulbs are not the most exciting of purchases, but you would likely feel more pleased than usual if you were to pick up Litetronics packaging. As a conceptual design undertaken by Rasmus Nilsson at the [Academy of Art University](https://www.trendhunter.com/trends/academy-sports-outdoors), his project explores the flexibility of a box and the opportunity to dress up a typically mundane item. Going far beyond the very boring cartons in which light globes usually come, the design student suggests a way to cut and fold the card such that the assembled items appear to twist. With unexpected dimension, Litetronics packaging would certainly separate itself from the regular geometries of its shelf mates at the shop. Bright colors and elaborate floral illustrations make the containers even more visually pronounced. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flexible Carton Packaging:** Opportunity for innovative designs for mundane items such as light bulbs to create visually striking packaging. - **Dimensional Box Design:** The application of geometric principles to create unique and memorable packaging designs. - **Floral Illustrations on Packaging:** Use of intricate and elaborate floral illustrations to make packaging more visually striking and memorable. ### Industries Being Reshaped - **Packaging Industry:** Manufacturers could incorporate flexible and dimensional designs to differentiate their products from competitors. - **Retail Industry:** Retailers could benefit from visually striking packaging designs to display their product offerings. - **Lightbulb Industry:** Opportunity to incorporate unique and visually impactful packaging designs to differentiate themselves on the shelf and appeal to consumers. ## Related on Trend Hunter - [Flat-Pack Paper Lamps](https://www.trendhunter.com/trends/tsubomi.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Bubble-Inspired Pendant Lights](https://www.trendhunter.com/trends/bubbles-lighting-design.md) - [Blooming Paper Lamps](https://www.trendhunter.com/trends/kazuhiro-yamanaka-tsubomi-lamp.md) - [Power Strip Illuminated Concepts](https://www.trendhunter.com/trends/lightbox-power-strip.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Paper Sheath Lighting Solutions](https://www.trendhunter.com/trends/sorpresa.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Flatpack Lighting Design](https://www.trendhunter.com/trends/allen-key-lamp.md)