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# Literal Wedding Favors
Happy Couple Decide to Give Out Actual Favors to Wedding Guests

By Robyn Currie | Published 2010-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/literal-wedding-favors
References: [offbeatbride](http://offbeatbride.com/2010/05/iou-a-favor-wedding-favors)

Rather than spend a lot of money on something that most of their guests would probably throw away, one happy couple went ahead and decided to make literal wedding favors.

Guests were given a choice of three favors, and were allowed to use their favor that night, or save it for the future. The literal wedding favors ranged from a [free drink at the cash bar](https://www.trendhunter.com/trends/distillery-wedding) to aid in assembling a piece of [IKEA](https://www.trendhunter.com/trends/ikea-and-breeze) furniture.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 69% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch)

## Key Themes

### Why This Trend Is Growing

- **Literal Favors:** The trend of giving guests literal favors at weddings could grow, providing opportunities for companies that manufacture small, practical, and unique items.
- **Interactive Weddings:** Introducing interactive and unique wedding favors could change the wedding industry, allowing for more creativity and personalization.
- **Sustainable Favors:** The practice of providing guests with useful and practical favors could be expanded further with sustainable and eco-friendly options, promoting environmental responsibility.

### Industries Being Reshaped

- **Consumer Goods:** The consumer goods industry can explore creating unique and customizable practical items that are perfect as wedding favors, catering to those who seek creative and interactive celebrations.
- **Event Planning:** Event planners could expand their offerings of interactive and unique wedding favors, allowing couples to personalize their wedding experience and give guests a lasting memory.
- **Sustainability:** Companies that create eco-friendly and sustainable products can tap into the wedding favors industry by providing couples with options to minimize waste and promote sustainability.

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