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# Overly-Explanatory Music
Funny Or Die Launches ‘Literal Video' Phenomenon

By Rachel | Published 2009-06-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/literal-video
References: [music-mix.ew](http://music-mix.ew.com/2009/05/new-literal-vid.html) & [funnyordie](http://www.funnyordie.com/videos/6342db2270/head-over-heels-literal-video-version-from-dustfilms)

Funny or Die has a way of making everything just a bit crazier, and a bit better. They’ve done that again with ‘Literal Video.’

‘Literal Video’ is what it says it is: it is a literal re-interpretation of music videos. So when something crazy happens in a video, it suddenly makes perfect sense. The [hilarious take](https://www.trendhunter.com/trends/the-daily-snoo) on these classic music videos is now circling the web with other people trying it out.

Check out these ‘Literal Videos.”

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 6% | Activity: 74% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Literal Music Videos:** A new way of reinterpreting music videos, which opens up the opportunity for new platforms to emerge that specialize in this type of innovative and hilarious content.
- **Humorous Interpretation:** The concept of humorous interpretation of existing content such as music videos can lead to new types of comedy and new markets for comedians and content creation firms.
- **Creative Parody:** The creative use of music videos as a platform for humorous parody can inspire opportunities for new artists and creatives to emerge in the music and comedy landscape.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can explore the potential of humorous interpretation of existing content, including music videos, to create a new avenue for comedy and entertainment that resonates with audiences.
- **Advertising:** Advertising sector can tap into the trend of humorous parodies, such as literal music videos, to create funny and unique campaigns that can engage with consumers.
- **Social Media:** Social media platforms can leverage humorous content, such as literal music videos, that are shareable and can go viral, to engage users and provide new experiences on their platforms.

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