# Illuminated Drinking Cups The 'Litecup' Serves as a Water Bottle and a Night Light for Kids By Laura McQuarrie | Published 2016-11-08 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/litecup References: [swiss-miss](http://www.swiss-miss.com/2016/11/litecup.html) & [thegrommet](https://www.thegrommet.com/litecup) The 'Litecup' is the name of a product that's like a hybrid of a drinking cup and a night light for kids. As its name suggests, the product is able to emit a [soothing glow in the dark](https://www.trendhunter.com/trends/glowyld-collection), which makes the cup easy to grab and ideal for those who like to keep a glass of water beside the bed at night. The design of the Litecup itself is also quite inventive, as it features a 360-degree valve that makes it possible to drink from anywhere on the lid. Once the cup's user has finished taking a drink, the cup's valve system locks automatically to prevent any spills. While the two-in-one drinking cup has clear appeal for [children](https://www.trendhunter.com/trends/sensodynes-kidlid), it's also ideal for adults who also find themselves thirsty in the middle of the night. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 29% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Products:** There is an opportunity for product developers to create more hybrid products that serve multiple purposes, such as combining drinking cups and night lights like the Litecup. - **360-degree Valve Technology:** The innovative 360-degree valve technology used in the Litecup could be implemented in other drinking containers, improving the drinking experience and reducing spills. - **Multifunctional Night Lights:** The Litecup demonstrates the potential for multifunctional night lights beyond traditional lamps, such as those that incorporate drinking cups or other practical uses. ### Sectors Adopting This - **Children's Products:** The Litecup is a disruptive innovation in the children's product industry, creating a new category of night lights that also serve as drinking cups for kids. - **Household Goods and Appliances:** The 360-degree valve technology in the Litecup presents disruptive innovation opportunities for household goods and appliances, such as improving the functionality of water bottles and other drinking containers with similar valves. - **Hospitality:** Hotels could incorporate similar multifunctional products into their guest room amenities, such as offering drinking cups with built-in night lights for added convenience and comfort for guests. ## Related on Trend Hunter - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Modern Sippy Cup Designs](https://www.trendhunter.com/trends/modern-sippy-cup.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Compact Elaborate LED Smart-Lamps](https://www.trendhunter.com/trends/cup-lamp.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md) - [Captivating Tonal Drinking Glassware](https://www.trendhunter.com/trends/podio-cup.md) - [Three-in-One Heated Water Cups](https://www.trendhunter.com/trends/heated-water-cup.md)