# Low-Dose Cannabis Brands LiteBud Specializes in Cannabis Products for a Mild Experience By Laura McQuarrie | Published 2020-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/litebud References: [prnewswire](https://www.prnewswire.com/news-releases/vireo-health-launches-lower-thc-litebud-brand-300981553.html) Vireo Health International is introducing LiteBud as a brand that produces lower-THC cannabis products to support mild experiences that are controlled and consistent. According to research from the [University of Mississippi](https://www.trendhunter.com/trends/reading-100-chocolate-bar), the potency of THC has more than quadrupled in the last few years. Unlike many high-THC products that are available today—some of which are upwards of 25%—LiteBud delivers a lower dose of THC that ranges from four to 10%. As such, LiteBud says: "In a sense, this is your father's cannabis since its cannabinoid levels are more reminiscent of the type of flower that was widely used a generation or two ago." Brands are targeting adults with [low-dose cannabis products](https://www.trendhunter.com/trends/happly), [edibles and beverages](https://www.trendhunter.com/trends/thc-sparkling-waters) that help to create a lighter-than-usual high that helps to make socialization comfortable, all without causing worry of overindulging or losing control. Image Credit: Vireo Health International ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low-dose Cannabis Products:** Disruptive innovation opportunity: Develop cannabis products with lower THC levels to cater to consumers seeking milder experiences. - **Targeting Adults:** Disruptive innovation opportunity: Create marketing campaigns and product lines that specifically appeal to adult consumers looking for controlled and consistent cannabis experiences. - **Socialization-friendly Cannabis:** Disruptive innovation opportunity: Design cannabis-infused edibles and beverages that promote comfortable socialization without concerns of overindulgence or loss of control. ### Where This Applies - **Cannabis Products Manufacturing:** Disruptive innovation opportunity: Expand product lines to include low-dose cannabis products that cater to consumers seeking milder experiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop targeted campaigns that resonate with adult consumers looking for controlled and consistent cannabis experiences. - **Food and Beverage Industry:** Disruptive innovation opportunity: Explore the creation of cannabis-infused edibles and beverages that promote comfortable socialization without concerns of overindulgence or loss of control. ## Related on Trend Hunter - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Smokable Light Cannabis Pre-Rolls](https://www.trendhunter.com/trends/light-cannabis.md) - [Low-Dose Canned Cannabis Cocktails](https://www.trendhunter.com/trends/thc-cocktails.md) - [Low-Dose Cannabis Cocktails](https://www.trendhunter.com/trends/select-zero-proof-seltzer.md) - [Low-Alcohol Cannabis Drinks](https://www.trendhunter.com/trends/mataroa-happy.md) - [Mood-Specific Low-Dose Cannabis Beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverages.md) - [Calming Cannabis Lemonades](https://www.trendhunter.com/trends/cannabis-lemonade.md) - [Microdosing Social Tonics](https://www.trendhunter.com/trends/brez.md) - [Cannabis-Infused Microdosing Sodas](https://www.trendhunter.com/trends/lightly-sparkling-beverage.md)