# Nostalgic Light Board Toys T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite By Niko Pajkovic | Published 2021-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/litebrite References: [mediapost](https://www.mediapost.com/publications/article/368893/t-mobiles-new-5g-toy-is-old-school-hasbro-lite-br.html) & [t-mobile](https://www.t-mobile.com/)  Telecommunications company [T-Mobile](https://www.trendhunter.com/trends/baby-three-x-tmobile) has teamed up with Hasbro to launch a limited-edition [Lite-Brite](https://www.trendhunter.com/trends/litebrite-worlds-of-wonder), which was first released in 1967. The nostalgic product features 400 pegs, 200 of which are Magneta-colored, that can be used to produce four different glowing T-Mobile design templates. The templates include a cellphone, the words "5G," a "T" logo, and a cell phone tower. In addition, a handful of the limited edition Lite Brite boxes will come with a 'Magneta Ticket,' which can be cashed in for an all-expenses-paid trip for two to an event at T-Mobile Arena in Las Vegas, T-Mobile Center in Kansas City, or T-Mobile park in Seattle. The lucky ticket holder will also be gifted two smartphones with a free year of [Magenta](https://www.trendhunter.com/trends/motorola-razr-plus) service, a free year of home Internet service, and an HD TV set. Image Credit: T-Mobile ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Toy Revival:** The resurgence of classic toys like the Lite-Brite offers opportunities to redesign, modernize, and introduce them to new audiences. - **Brand Partnerships for Limited Editions:** Collaborations between companies to produce co-branded limited-edition products can increase customer engagement and generate buzz. - **Experiential Marketing Incentives:** Offering exclusive rewards with nostalgic products, like a trip to a popular venue, can create more engagement and increase sales. ### Sectors Adopting This - **Telecommunications:** Telecom companies can leverage the nostalgia trend and partner with toy companies to create limited edition products that reflect their brand. - **Toy Manufacturing:** Toy companies can tap into the growing market for nostalgic toys and create partnerships with other brands to increase their reach. - **Entertainment/venue Marketing:** Venues like T-Mobile Arena, T-Mobile Center, and T-Mobile Park can utilize limited edition nostalgic toys as part of their marketing strategy for attracting visitors and increase revenue. ## Related on Trend Hunter - [Nostalgic Light Installations](https://www.trendhunter.com/trends/litebrite-worlds-of-wonder.md) - [Pixelated Toy-Like Artwork](https://www.trendhunter.com/trends/litebrite-pop-wow-wall-art.md) - [Members-Only Plush Collectibles](https://www.trendhunter.com/trends/baby-three-x-tmobile.md) - [Pixelated Streaming Series Artwork](https://www.trendhunter.com/trends/stranger-things-litebrite-deluxe-wall-art.md) - [Retro-Chic Nostalgic Flip Phones](https://www.trendhunter.com/trends/barbie-phone.md) - [Social Media-Free Flip Phones](https://www.trendhunter.com/trends/hmd-barbie-phone.md) - [Modernized Nostalgic Toys](https://www.trendhunter.com/trends/tin-cans.md) - [Storytelling Projector Toys](https://www.trendhunter.com/trends/moonlite.md) - [Anniversary Virtual Pet Toys](https://www.trendhunter.com/trends/tamagotchi-connection.md)