# Badass Spitting Ads The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy" By Meghan Young | Published 2014-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/listerine-smart-kidz References: [adeevee](http://www.adeevee.com/2014/06/listerine-baseball-box-western-print/) & [bbdo](http://www.bbdo.com) Children might naturally rebel against anything that is healthy for them like eating vegetables and taking showers, but the Listerine Smart Kidz ad campaign doesn't shy away from their inner rebel. Instead, it encourages it in a way that gets them to do what their parents want. The power of persuasion. The Listerine Smart Kidz ad campaign reads, "A good boy spits like a bad boy." This sentiment is illustrated by showing boys spitting like their favorite baseball player, boxer and cowboy. Conceived and executed by the BBDO ad agency branch based in Santiago, Chile, the campaign was art directed by Patricio Sepúlveda and Juan Urra with creative direction by Jaime Rodriguez. It was shot by Patricio Pescetto. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Persuasive Ad Campaigns:** Disruptive innovation opportunity to create ad campaigns that encourage rebel behavior to persuade target audiences. - **Using Role Models in Advertising:** Disruptive innovation opportunity to incorporate role models in advertising to influence consumer behavior. - **Youth-targeted Marketing Strategies:** Disruptive innovation opportunity to develop marketing strategies that appeal to children's rebellious nature. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for ad agencies to create rebellious and persuasive campaigns targeting youth. - **Consumer Goods:** Disruptive innovation opportunity for consumer goods companies to incorporate rebellious behavior into their product marketing. - **Digital Marketing:** Disruptive innovation opportunity for digital marketers to leverage role models and persuasion techniques in their campaigns. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md)