# Color-Coded Mouthwash Merchandising This Listerine Retail Display Highlights a Vast Product Range By Jana Pijak | Published 2015-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/listerine-retail-display References: [korenvs.co.il](http://www.korenvs.co.il/en/listerine-display-fixture/domain/9) Israeli merchandising brand Koren Visual Solutions created this [Listerine](https://www.trendhunter.com/trends/listerine-clinical-solutions) retail display that showcases the oral care brand's latest product range. Featuring four varieties of [mouthwash products](https://www.trendhunter.com/trends/swishables), this in-store fixture color-codes packages according to shade and also separates different flavors effectively. The supermarket display is eye-catching thanks to a concept that resembles the different hues in the color spectrum. This innovative POP display is eye-catching and rainbow-hued, ensuring visibility within a busy supermarket, department store or pharmacy. Koren Visual Solutions' Listerine retail display is a rainbow-hued fixture that effectively markets the brand's diverse product range. Featuring Listerine products that are intended for whitening and [sensitive teeth](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity), this display aids in sales while educating consumers about product features. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Color-coded Merchandising:** Using color-coded packaging and displays to enhance visibility and attract consumers in retail environments. - **Innovative POP Displays:** Creating eye-catching and visually appealing point-of-purchase displays to increase product awareness and drive sales. - **Product Education Through Retail Displays:** Utilizing retail displays to educate consumers about product features and benefits, enhancing the overall shopping experience and influencing purchasing decisions. ### Industries Being Reshaped - **Retail Merchandising:** Opportunities for creating unique and engaging displays that capture consumer attention and drive sales within the retail sector. - **Oral Care Products:** Disruptive innovation opportunities in designing innovative packaging and merchandising solutions to effectively market and differentiate oral care products. - **Supermarket and Pharmacy Retail:** New strategies for increasing product visibility and consumer engagement through creative and visually appealing displays in the supermarket and pharmacy retail sectors. ## Related on Trend Hunter - [Advanced Targeted Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Aromatic Luxury Mouthwashes](https://www.trendhunter.com/trends/selahatin.md) - [Flavored Foam Mouthwashes](https://www.trendhunter.com/trends/foam-mouthwash.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Juicy Watermelon Mouthwashes](https://www.trendhunter.com/trends/listerine-watermelon-mint.md)