# Rainbow Pajama Collections Lisa Frank's Pajama Collection for Target is Bold and Bright By Mary Van Puymbroeck | Published 2017-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lisa-franks-pajama-collection References: [cosmopolitan](http://www.cosmopolitan.com/style-beauty/fashion/a10355070/lisa-frank-target-pajama-collection-sale/) & [hellogiggles](http://hellogiggles.com/target-carrying-lisa-frank-pajamas/) Lisa Frank's pajama collection for [Target](https://www.trendhunter.com/trends/kate-spade-and-target) is full of nostalgic 90s prints and colors. Lisa Frank is known for its bold, whimsical designs and this new pajama collection for Target certainly delivers this aesthetic. Chock-full of rainbows, unicorns and baby animals, this collection is quintessentially Lisa Frank. With nightshirts and sleep sets in the collection, each style is available from sizes XS to 2X. Lisa Frank was known for its whimsical school supply designs in the 1980s and 90s. These designs will be nostalgic for many [Millennial](https://www.trendhunter.com/trends/vibes-sour-blue-raspberry-boost-sour-stars) consumers who grew up with the loud prints and characters. Millennial consumers have a [nostalgic tendency](https://www.trendhunter.com/trends/juicy-couture-x-madhappy), so it is no surprise that Lisa Frank's pajama collection for Target will be a commercial success. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Designs:** Opportunity to create new products featuring designs that evoke nostalgic memories for consumers. - **Bold Prints:** Opportunity to create trending fashion items featuring bold and eye-catching prints. - **Inclusive Sizing:** Opportunity to cater to a wider range of consumers by offering inclusive sizing options on fashion products. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage nostalgic and bold prints to create trending products that cater to Millennial consumers. - **Retail:** Retail stores can offer more inclusive sizing options to cater to a wider range of customers. - **Home Decor:** Home Decor companies can offer products with nostalgic designs to attract consumers who crave a touch of familiarity and the emotional connection it evokes. ## Related on Trend Hunter - [Customizable Color-In Sleepwear](https://www.trendhunter.com/trends/crayola-x-hanna-andersson.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Unicorn Shape Sugar Cookie Dough](https://www.trendhunter.com/trends/unicorn-shape-sugar-cookie-dough.md) - [Family Sleepwear Lines](https://www.trendhunter.com/trends/family-pyjama-collection.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Psychedelic Limited Edition Blenders](https://www.trendhunter.com/trends/lisa-frank-blender.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)