# Experience-Enhancing Liquor Glasses The NEAT Cups Are Shaped To Prevent Nose Burning When Sipping By M | Published 2016-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquor-glass References: [coolmaterial](http://coolmaterial.com/food-drink/the-neat-glass/) & [shop.coolmaterial](https://shop.coolmaterial.com/products/neat-glass-two-pack) The NEAT glasses are specially designed for libation drinkers that enjoy darker liquor notes found in beverages such as [scotch, whiskey and malts](https://www.trendhunter.com/trends/whiskey-decanters). The glass is shaped with a wider bottom and curved design to help eliminate the burning sensation the spirits can sometimes give the drinker as a way to enhance the overall experience. The glasses feature a much wider and oblong shape than is traditionally seen, with a [curved hourglass exterior](https://www.trendhunter.com/trends/podio-cup). The design allows for the liquor placed inside to breathe better to eliminate numbness in the mouth that can occur upon contact. The [unique shape](https://www.trendhunter.com/trends/minimalist-glassware) gives these cups a distinctive sophistication that boldly displays any liquor inside. The design makes it easier for newcomers to become more use to the strong taste of the libation. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Liquor Drinking Experience:** The NEAT glasses offer a unique design that enhances the overall drinking experience by preventing nose burning and allowing the liquor to breathe better. - **Curved Hourglass Glass Design:** The oblong shape and curved hourglass design of the NEAT glasses not only prevent numbness in the mouth but also add a touch of sophistication. - **Ease of Transition for Newcomers:** The NEAT glasses help newcomers to darker liquors become more accustomed to the strong taste by providing a wide bottom and curved shape. ### Sectors Adopting This - **Beverage Industry:** The NEAT glasses offer potential innovation opportunities to the beverage industry to create and market liquor glasses that enhance the drinking experience and differentiate from traditional designs. - **Hospitality Industry:** In the hospitality industry, the NEAT glasses can disrupt the drinking experience by providing a visually appealing and functional glassware option for serving dark spirits, attracting customers looking for a unique experience. - **Gourmet Retail Industry:** The specialized design of the NEAT glasses presents an opportunity for the gourmet retail industry to cater to discerning customers who seek a sophisticated drinking experience and are willing to invest in high-quality glassware. ## Related on Trend Hunter - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [Elevating Cocktail Sets](https://www.trendhunter.com/trends/spirits-with-smoke.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Collectible Glassware Charms](https://www.trendhunter.com/trends/glassware-charms.md)