# Cascading Champagne Displays Total Wine's Liquor Store Display Boldly Showcases Veuve Bottles By Laura McQuarrie | Published 2015-09-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/liquor-display References: [yelp](http://www.yelp.com/biz_photos/total-wine-and-more-norwalk?select=nDvOeZRTbvmKCBHGAEsLNA) & [totalwine](http://www.totalwine.com/) In order to create a liquor display worthy of highlighting the products from [luxury champagne brand](https://www.trendhunter.com/trends/supernova-champagne) Veuve Clicquot, Total Wine & More created a dynamic in-store attraction. The champagne display features boxes in the brand's [iconic orange color](https://www.trendhunter.com/trends/aldi-sparkling-orange-wine), plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation. Standing well above eye level, this [dynamic alcohol display](https://www.trendhunter.com/trends/twist-the-script-campaign) is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Retail Displays:** Creating attention-grabbing displays in retail stores to attract consumers and showcase products. - **Mimicking Beverage Aesthetics:** Using materials and ornamentation to replicate the visual appeal of beverages in display designs. - **Event and Exhibition Displays:** Adapting splashy and eye-catching display techniques for event and exhibition settings. ### Where This Applies - **Retail:** Exploring innovative display designs to enhance product visibility and attract customers in retail environments. - **Beverage:** Incorporating beverage aesthetics into packaging and marketing materials to create visually appealing and engaging product displays. - **Event Planning:** Utilizing dynamic and attention-grabbing display techniques to create memorable and visually striking event and exhibition displays. ## Related on Trend Hunter - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)