# Cinematic Supermodel Vodkas Cîroc Vodka Designs its Liquor Bottle Packaging After Derek Zoolander By M | Published 2016-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquor-bottle-packaging References: [packagingnews](http://www.packagingnews.co.uk/design/new-packs/zoolander-inspires-ciroc-blue-steel-vodka-bottle-design-27-06-2016) & [ciroc](https://www.ciroc.com/) Cîroc Vodka recently [redesigned its famed liquor bottle packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) with a stylized aesthetic inspired by famed male supermodel Derek Zoolander that stars in the upcoming Zoolander 2 film. The bottle pays tribute to Zoolander's famed pose called the 'Blue Steel' with a royal blue packaging and an enhanced wrapper. The 'Blue Steel' Cîroc Vodka bottle is a [limited edition design](https://www.trendhunter.com/trends/collectible-spirits-bottle) that borrows both the name of the pose and its sophistication for the bottle's new wrapping. The design incorporates a luxurious slender royal blue glass finish paired with a silver cap and moon emblem at the top. The design captures the slender aesthetic of models such as Zoolander as well as a fashionable take on the design inspired by the runway. The blend is limited edition and is geared towards flim, fashion and libation consumers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-inspired Packaging:** Other liquor manufacturers could create limited edition packaging inspired by popular celebrities to boost sales and attract new customers. - **Luxury Design:** Brands could redesign their packaging to incorporate more luxurious finishes and materials to cater to consumers looking for a more high-end experience. - **Limited Edition Blends:** By creating limited edition blends, liquor brands can generate excitement and a sense of exclusivity among consumers, leading to increased demand and potentially higher profits. ### Where This Applies - **Liquor:** Liquor companies can create unique packaging and flavors based on trending fashion and movie themes, which can drive new sales and expand their market base. - **Fashion:** Fashion brands can collaborate with liquor companies to create co-branded limited edition products, combining their respective audiences and driving sales for both. - **Film:** Liquor companies can partner with film studios to create limited edition blends and packaging inspired by upcoming movies, tapping into the excitement and anticipation surrounding these releases. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Libation-Collaborative Limited Fashion](https://www.trendhunter.com/trends/romeo-hunte.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md) - [Mediterranean-Inspired Vodkas](https://www.trendhunter.com/trends/croc-limonata.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Milan-Honoring Aperitif Packaging](https://www.trendhunter.com/trends/campari-bottle.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md)