# Bittersweet Citrus Aperitifs Pampelle's Liquor Aperitif is Low-Sugar and Low-Alcohol By Laura McQuarrie | Published 2018-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquor-aperitif References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/01/pampelle-aperitif-aims-to-disrupt-italian-heavy-category/) & [pampelle](http://www.pampelle.com/) Pampelle is a new liquor aperitif that recently launched in the UK, challenging a category that is dominated by Italian spirits. Aperitifs—meant to be consumed as the lead-in to a meal that will stimulate the appetite—are commonly more dry than sweet and generally moderate in terms of their alcoholic content. Pampelle distinguishes itself with a formula that is 30% naturally lower in sugar in comparison to other [leading spirit aperitifs](https://www.trendhunter.com/trends/bellamie-aperitif) and just 15% ABV, appealing to consumers who appreciate [low-alcohol options](https://www.trendhunter.com/trends/tuttavia). In terms of taste, the all-new aperitif is said to be bittersweet, as it is made with grapefruits and distilled in Cognac. Pampelle is a disruptive new option that Patrick Borg describes as one that was created to be enjoyed "for all occasions, from brunch to sundown." ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-sugar Liquor:** Opportunity for creating low-sugar versions of popular alcoholic beverages. - **Low-alcohol Options:** Potential for developing beverages with lower alcohol content to cater to health-conscious consumers. - **Alternative Aperitifs:** Growing market for unique and innovative aperitif options outside of traditional Italian spirits. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for the alcoholic beverage industry to create low-sugar and low-alcohol options. - **Distilleries:** Innovative distilleries can explore new flavors and ingredients for creating alternative aperitifs. - **Health Food and Beverage:** Health-conscious food and beverage brands can develop low-sugar and low-alcohol options for their product lines. ## Related on Trend Hunter - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Pomelo Elderflower Aperitifs](https://www.trendhunter.com/trends/pomello.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md)