# Campy Celebrity Infomercials Steve Aoki Stars in this Cheesy Liquipel Commercial By Vasiliki Marapas | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liquipel-commercial References: [adweek](http://www.adweek.com/adfreak/waterproofing-sprays-ad-so-intentionally-cheesy-people-think-its-fake-157969) & [youtube](https://www.youtube.com/watch?v=uhPvGLS8ka8) Steve Aoki and Brooke Hutton star in a hilarious Liquipel commercial, which is styled into an [over-the-top infomercial parody](https://www.trendhunter.com/trends/bud-light-x-traeger-grills). In fact, the advertisement is so ridiculous, Liquipel added a disclaimer, declaring, "Yes! This is a real product!" on the bottom left of the screen -- just in case anyone was skeptical. And judging by the [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) comments, they were. Between the pair's exaggerated enthusiasm (at one point, Hutton proclaims, "It's making me dry just thinking about it!") and outrageous antics (like cake-throwing), the ad does manage to get its point across. Simply put, the product will [waterproof your technology](https://www.trendhunter.com/trends/apple-trust-issues). Overall, Aoki's celebrity power coupled with the ad's campy sense of humor just might launch this little-known product to new heights. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Infomercials:** Disruptive innovation opportunity: Capitalize on the power of celebrity endorsements in creating engaging and memorable infomercials. - **Humorous Advertising:** Disruptive innovation opportunity: Explore the use of humor in ads to captivate audiences and make a lasting impression. - **Extreme Product Demonstrations:** Disruptive innovation opportunity: Push the boundaries of product demonstrations by incorporating over-the-top, attention-grabbing stunts and activities. ### Sectors Adopting This - **Consumer Electronics:** Disruptive innovation opportunity: Integrate waterproof technology into a wide range of consumer electronics to offer increased durability and protection. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop creative strategies that leverage celebrity endorsements and humor to create viral marketing campaigns. - **Film and Television Production:** Disruptive innovation opportunity: Collaborate with celebrities and influencers to produce innovative and entertaining content for commercials and infomercials. ## Related on Trend Hunter - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Branded DJ Residencies](https://www.trendhunter.com/trends/steve-aoki-natty-vodka.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Co-Branded Digital Sneakers Collections](https://www.trendhunter.com/trends/digital-sneakers.md)