# Science-Inspired Brand Identities Futura Develops a Sleek Image for a Liquid Yeast Manufacturer By Kalin Ned | Published 2018-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-yeast References: [behance.net](https://www.behance.net/gallery/65857347/Monjecitos) & [byfutura](http://byfutura.com/en/) Monjecitos — a brand that offers liquid yeast for the manufacture of craft beer, employs Mexico-based design studio Futura for the development of a visual identity that will communicate its values and dedication to a high-grade product. Futura does a meticulous job of curating a set of graphics and packaging for Monjecitos. The studio makes use of design elements, found in a lab setting. For instance, the liquid yeast is offered in glass bottles and tubes. The product information is visually communicated in the style of infographics and, as a result, the content is to the point and its perception by the consumer is extremely efficient. Due to Futura's efforts, Monjecitos' liquid yeast is presented to the consumer in a design-forward, modern and trust-evoking manner. Photo Credits: [Rodrigo Chapa](https://vsco.co/portraits/images/1) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 98% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Science-inspired Brand Identities:** Creating brand identities that draw inspiration from scientific elements and lab settings. - **Visual Communication with Infographics:** Utilizing infographics as a visually efficient way to communicate product information. - **Design-forward Packaging:** Presenting products in a modern and trust-evoking manner through design-forward packaging. ### Sectors Adopting This - **Craft Beer Manufacturing:** Applying science-inspired brand identities and packaging to the craft beer industry. - **Design and Branding:** Utilizing infographics and design-forward techniques in visual brand communication. - **Food and Beverage Packaging:** Exploring innovative packaging designs for liquid products in the food and beverage industry. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)