# Portable Water Enhancers SQUASH'D by Robinsons is a Flavorful Fruity Concentrate By Laura McQuarrie | Published 2016-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-water-enhancer References: [trndmonitor](https://trndmonitor.com/company-spotlight-robinsons-squashd-water-enhancer/) & [robinsonssquashd](http://www.robinsonssquashd.co.uk/) 'SQUASH'D' is the name of a new type of liquid water enhancer from [Robinsons](https://www.trendhunter.com/trends/premium-squashes) that comes in an ultra-compact form that's ideal for on-the-go use. The palm-sized portable packets can be flipped open and squeezed in order to deliver concentrated drink mixes in Orange & Peach, Apple & Blackcurrant and Summer Fruits flavors with no added sugars. Many consumers are becoming interested in [flavored water products](https://www.trendhunter.com/trends/radnor-splash) because they offer health benefits without sacrificing nutrition or taste. Rather than buying a full bottle of water that's already been flavored and packaged in a ready-to-drink format, consumers are able to use this liquid water enhancer to enjoy as much as a flavor infusion as they desire when on the go. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Portable Liquid Water Enhancers:** The trend of portable liquid water enhancers presents an opportunity for companies to innovate by creating unique and healthy flavor combinations in a compact form for on-the-go use. - **Concentrated Drink Mixes:** The trend of concentrated drink mixes allows for companies to create a more eco-friendly product by reducing packaging and shipping costs while still providing convenience and flavor options. - **Health-conscious Flavor Infusions:** As consumers become more health conscious, companies can innovate by creating flavor infusions that are not only delicious but also contain no added sugars or artificial sweeteners. ### Where This Applies - **Beverage Industry:** The beverage industry can innovate by entering the portable liquid water enhancer market and developing new and unique flavor profiles that cater to the increasingly health-conscious and on-the-go consumer. - **Packaging Industry:** As consumers become more environmentally conscious, the packaging industry can innovate by creating more eco-friendly and sustainable packaging solutions for concentrated drink mixes and portable liquid water enhancers. - **Fitness Industry:** The fitness industry can take advantage of the trend of health-conscious flavor infusions to offer unique and delicious post-workout drinks that not only taste good but also provide added nutritional benefits. ## Related on Trend Hunter - [Beneficial Squash-Style Juices](https://www.trendhunter.com/trends/premium-squashes.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Concentrated Fruit Cocktail Mixes](https://www.trendhunter.com/trends/robinsons-fruit-shoot-squash.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Revamped Squash Juice Ranges](https://www.trendhunter.com/trends/the-robinsons-fruit-creations.md) - [Functional Vitamin Drink Concentrates](https://www.trendhunter.com/trends/robinsons-benefit-drops.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md)