# Delicious Supplement Drinks 'HighVit' Beverages are Like Liquid Vitamins for Fast-Paced Consumers By Michael Hemsworth | Published 2016-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-vitamin References: [drinkpreneur](http://www.drinkpreneur.com/startup/highvit/) & [highvit](http://highvit.com) For many consumers who face challenging schedules with little time to spare, liquid vitamins are becoming a more prevalent way to obtain nutrition like with 'HighVit' beverages. Created with the intention of being a great tasting drink packed with micronutrients, 'HighVit' beverages have [themed benefits rather than flavors](https://www.trendhunter.com/trends/multifunctional-juices) with options like 'Defence,' 'Digest' and 'Drive.' With each one offering a distinct benefit, it's clear why the beverage is a refreshing way to supplement diets with a quick, easy to digest drink. Each of the 'HighVit' beverages are packed with 24% juice in addition to liquid vitamins, which makes them a [healthier option compared to soda](https://www.trendhunter.com/trends/water-plus-supplements) or other drinks. While the brand is just breaking into the market, the colorful, expressive branding has already caught attention. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Liquid Vitamin Drinks:** As more consumers seek on-the-go nutrition, the trend of liquid vitamin drinks provides an opportunity for innovative supplement brands to meet their needs. - **Functional-themed Beverages:** The rise of 'HighVit' beverages' themed benefits rather than flavors demonstrates an opportunity for brands to differentiate themselves by offering specific functional benefits in their products. - **Healthier Drink Options:** As consumers prioritize health and wellness, the trend of healthier drink options like 'HighVit' beverages provides an opportunity for innovative brands to offer healthier alternatives to traditional sugary drinks. ### Where This Applies - **Supplement Industry:** The trend of liquid vitamin drinks provides the supplement industry with an opportunity to innovate and create convenient, on-the-go nutrition options. - **Functional Beverage Industry:** The rise of 'HighVit' beverages' themed benefits opens up an opportunity for brands in the functional beverage industry to create products that offer specific benefits targeted towards different demographics. - **Healthy Beverage Industry:** 'HighVit' beverages demonstrate an opportunity for brands in the healthy beverage industry to create innovative and convenient drink options that cater to consumers' growing health and wellness concerns. ## Related on Trend Hunter - [Vitamin-Rich Refreshment Products](https://www.trendhunter.com/trends/vue-supplement-products.md) - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Wellness Juice Shots](https://www.trendhunter.com/trends/vitaminis.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Pod-Based Supplements](https://www.trendhunter.com/trends/superblends-by-blueshift.md)