# Liquid Dog Treats Slurps Makes Liquid Treats for Dogs in Chicken, Fish and Beef Flavors By Laura McQuarrie | Published 2017-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-treats References: [thedieline](http://www.thedieline.com/blog/2017/7/19/slurps) & [slurps4pets](http://slurps4pets.co.uk/) Slurps is a healthy liquid treat for dogs that are low-calorie, nutrient-dense and offer hydration, weight management and help pets eat slower. The idea for Slurps was created by pet owner Susan Gregory, who was told that her cat needed to drink more, but also lose weight. After developing low-calorie liquid treats for her cat, Gregory found that her dog was also interested in the nutritious complementary beverage product. These hydrating pet treats are offered in Organic Chicken, Organic Beef and Fish flavors, each of which is enriched with [Omega-rich fish oils](https://www.trendhunter.com/trends/freezedried-just-salmon-for-pets) to promote a shiny coat and healthy joints. These liquid treats are suited to dogs of all sizes and are packaged in [squeeze pouches](https://www.trendhunter.com/trends/squeeze-treats) that encourage pet owners to "wag well before serving." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Liquid Dog Treats:** The trend of liquid dog treats offers a convenient and nutritious alternative to traditional treats, providing hydration and other health benefits. - **Low-calorie Pet Treats:** The trend of low-calorie pet treats addresses the growing concern of pet obesity and offers a healthier option for pet owners. - **Functional Pet Products:** The trend of functional pet products focuses on providing additional benefits, such as hydration and joint health, in addition to nutrition. ### Who This Affects Most - **Pet Food and Treats:** The pet food and treats industry has an opportunity to capitalize on the growing demand for innovative and healthier alternatives to traditional pet treats. - **Health and Wellness:** The health and wellness industry can explore opportunities to develop and market liquid nutrition products for pets, catering to the growing pet health and fitness market. - **Packaging and Delivery:** The packaging and delivery industry can offer innovative solutions for squeeze pouches and other convenient packaging options for liquid pet treats, making it easier for pet owners to serve and store. ## Related on Trend Hunter - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Squeezable Dog Treats](https://www.trendhunter.com/trends/squeezable-dog-treat.md) - [Squeezable Prebiotic Treats](https://www.trendhunter.com/trends/chicken-squeeze-treats-for-dogs.md) - [Lickable Hydration Gels](https://www.trendhunter.com/trends/h2go.md) - [Dog-Friendly Canned Smoothies](https://www.trendhunter.com/trends/doothie.md) - [Dog-Friendly Jelly Mixes](https://www.trendhunter.com/trends/jelly-mixes.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Dog-Friendly Kibble Sauces](https://www.trendhunter.com/trends/pedigree-1.md) - [Lickable Dog Supplements](https://www.trendhunter.com/trends/lickable-supplements-for-dogs.md)