# Pearlescent Liquid Sunscreens Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen" By Laura McQuarrie | Published 2018-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-sunscreen References: [refinery29](https://www.refinery29.com/spf-serum#slide-1) & [volitionbeauty](https://volitionbeauty.com/shop/products/prismatic-luminizing-shield-spf-50) [Volition](https://www.trendhunter.com/trends/radiant-sunscreen) Beauty's Prismatic Luminizing Shield SPF 50 is a daily sun protection product that is touted as "the anti-sunscreen" that is much more like a luxury skincare product. While there are now many innovative sunscreen products on the market that can claim to be [nourishing, hydrating and weightless](https://www.trendhunter.com/trends/protected-and-hydrated), this solution from Volition sets itself apart by providing a [lustrous pearl finish](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45). As such, the product has the potential to be used on its own, layered under makeup or even combined with other skincare products before it is applied to the skin like a serum. The rise of self-care has caused consumers to become meticulous about each and every product in their personal care routine, with sun protection products now being treated more like luxury skincare or cosmetics. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pearlescent Sunscreen:** Pearlescent liquid sunscreens with luxurious skincare benefits create a new market for sun protection products. - **Multifunctional Sunscreen:** Sun protection products that can be used on their own, layered under makeup, or combined with other skincare products present an opportunity for innovative multifunctional solutions. - **Anti-sunscreen Trend:** The rise of self-care and the focus on luxury skincare has led to the emergence of anti-sunscreen products that prioritize aesthetics and experience over traditional sun protection benefits. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry has the opportunity to create pearlescent, multifunctional, and anti-sunscreen sun protection products to meet the demand for luxurious and innovative solutions. - **Skincare:** In the skincare industry, companies can develop sun protection products that can be incorporated into daily skincare routines as serums or other multifunctional products. - **Cosmetics:** Cosmetics companies can capitalize on the anti-sunscreen trend by developing sun protection products that enhance the appearance of skin, such as those with pearlescent finishes or added skincare benefits. ## Related on Trend Hunter - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Glow-Enhancing Sunscreens](https://www.trendhunter.com/trends/radiant-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md)