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# Drinks to Satisfy Cigarette Cravings
'Liquid Smoking'

By Cecilia Biemann | Published 2008-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-smoking-drink-to-satisfy-smoker-cravings
References: [dailymail](http://www.dailymail.co.uk/health/article-1080594/Pour-cigarette-The-new-Liquid-Smoking-drink-promises-instant-high-smokers-trying-beat-ban.html) & [dailymail](http://www.dailymail.co.uk/health/article-1080594/Pour-cigarette-The-new-Liquid-Smoking-drink-promises-instant-high-smokers-trying-beat-ban.html)

The company who created this new [fruit-flavoured herbal drink](https://www.trendhunter.com/trends/wishgarden-mocktail-kit) called ‘Liquid Smoking’ claims that it will deliver the same fix for smokers as they get from their cigarettes.

Apparently, the drink provides an instant high, followed by a ‘euphoric calming feeling’.

The drink does not contain any [nicotine](https://www.trendhunter.com/trends/nicotine-replacement-system), it is made from a potent mix of roots from South African plants.

[United Drinks and Beauty Corporation](https://www.trendhunter.com/trends/fun-food-crunch), the Dutch supplier of the drink, hopes to have the product sold in bars as a mixer for spirits.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 30% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Nicotine-free Smoking Alternatives:** The development of nicotine-free herbal drinks opens up opportunities for the creation of innovative products that can satisfy cigarette cravings without the harmful effects of nicotine.
- **Functional Beverages for Mood Enhancement:** The introduction of drinks like 'Liquid Smoking' that claim to provide an instant high and calming feeling showcases the potential for functional beverages to target specific moods and emotions.
- **Exploring Natural Ingredients for Beverage Formulations:** The use of roots from South African plants in 'Liquid Smoking' highlights the trend towards finding unique and natural ingredients for innovative beverage formulations.

### Sectors Adopting This

- **Beverage Manufacturing:** Beverage manufacturers can capitalize on the demand for nicotine-free smoking alternatives by developing new and innovative herbal drink products.
- **Bar and Hospitality:** Bars and hospitality establishments can benefit from offering 'Liquid Smoking' as a mixer for spirits, providing a unique and enticing option for customers.
- **Health and Wellness:** The development of functional beverages for mood enhancement can create new opportunities within the health and wellness industry, catering to consumers looking for alternative ways to balance their emotions.

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- [Nicotine Replacement Therapy Products](https://www.trendhunter.com/trends/blip.md)
- [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md)
- [Crave-Curbing Beverages](https://www.trendhunter.com/trends/slacka.md)
