# Liquid Pet Supplements Pet Honesty's Oil Supplement Toppers Enhance Pet Health with Every Meal By Laura McQuarrie | Published 2024-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-pet-supplements References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/18431-pet-honesty-tapping-into-alternative-supplement-formats) & [pethonesty](https://www.pethonesty.com/)  To complement its newly launched range of powdered supplements for dogs and cats, [Pet Honesty](https://www.trendhunter.com/trends/cat-supplements) dropped a range of functional liquid pet supplements to better meet the demand for alternative formulas. These oil supplements are ready to be used as [meal toppers](https://www.trendhunter.com/trends/sauce-for-dogs) to add benefits to pets' regular meals with nourishing ingredients like salmon oil and [bone broth](https://www.trendhunter.com/trends/bone-broth-plus). In the range, pet parents will find support in different areas with the 10-in-1 Multivitamin, Hip & Joint Health and Skin & Coat Health. According to the 2023 National Animal Supplement Council Annual Meeting, 41% of consumers said they would be open to a format of supplement other than a soft chew, and this new liquid pet supplement line answers the call. Pet Honesty surveyed its customers, with two-thirds expressing similar openness. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 71% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Liquid Pet Supplements:** Pet Honesty's innovative liquid formulas provide a convenient alternative to traditional pet supplements, enhancing daily meals with targeted health benefits. - **Functional Meal Toppers:** The use of nourishing ingredients like salmon oil and bone broth in meal toppers bridges the gap between pet food and health supplements. - **Consumer-driven Formats:** The openness to non-traditional supplement formats highlights a growing market for varied and more adaptable pet health products. ### Industries Being Reshaped - **Pet Health Supplements:** This industry is seeing diversification with the introduction of innovative delivery methods like liquid formulas to cater to evolving consumer preferences. - **Functional Pet Foods:** Functional pet foods that double as health supplements represent a merging of categories, appealing to health-conscious pet owners. - **Animal Nutrition:** Animal nutrition focuses on enhancing dietary options by incorporating clinical nutrition needs into everyday meals. ## Related on Trend Hunter - [Liquid Pump Pet Supplements](https://www.trendhunter.com/trends/liquid-supplements-for-dogs-and-cats.md) - [Pet-Friendly Fish Oil Drizzles](https://www.trendhunter.com/trends/omega3-oil-drizzle.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Plant-Based Pet Supplements](https://www.trendhunter.com/trends/pet-releaf-2.md) - [Protein-Packed Pet Supplements](https://www.trendhunter.com/trends/fera.md) - [Lickable Dog Supplements](https://www.trendhunter.com/trends/lickable-supplements-for-dogs.md) - [Hip-Helping Dog Supplements](https://www.trendhunter.com/trends/hiphelping-dog-supplement.md)